PropellerAds has announced a major upgrade to NIKO, its AI-powered campaign agent, transforming it from a campaign setup assistant into a full conversational campaign co-pilot. The enhanced AI enables advertisers to create, manage, optimize, and monitor advertising campaigns entirely through chat, eliminating the need to navigate a traditional dashboard.
The latest update expands NIKO's capabilities across all PropellerAds advertising formats while providing AI-driven recommendations, campaign insights, and platform-specific guidance to help advertisers improve efficiency and campaign performance.
PropellerAds has expanded the capabilities of its AI-powered campaign agent, NIKO, allowing advertisers to manage the complete campaign lifecycle through natural language conversations.
Previously focused on campaign setup assistance, NIKO now enables users to create, edit, monitor, and optimize campaigns across Push Notifications, Onclick (Popunder), Telegram Ads, Interactive Ads, and Paid Social Traffic without accessing the traditional advertising dashboard.
The conversational workflow simplifies campaign management by allowing advertisers to configure targeting, scheduling, creatives, and optimization settings directly within a chat interface.
The upgraded NIKO supports comprehensive campaign targeting options, including GEO, region, city, operating system, device type, browser, language, internet service provider (ISP), connection type, and VPN or proxy filtering.
Advertisers can also configure dayparting schedules, upload and manage creatives, and maintain zone whitelists or blacklists through conversational prompts.
Beyond campaign creation, NIKO now provides bid recommendations, testing budget guidance, campaign statistics, account balances, and performance insights throughout the campaign lifecycle rather than only during setup.
PropellerAds has trained NIKO using its complete Knowledge Base, allowing the AI to answer platform-specific questions and recommend strategies based on an advertiser's business vertical, campaign objectives, and traffic sources.
Instead of providing generic AI-generated responses, the system delivers recommendations grounded in PropellerAds' advertising ecosystem, helping advertisers make more informed campaign decisions.
According to the company, this approach allows marketers to receive relevant optimization advice while managing campaigns through a single conversational interface.
PropellerAds reported strong internal testing results following the latest NIKO upgrade. According to the company, advertisers using the AI assistant reached their first campaign draft 11 times faster than those following the traditional manual setup process.
The company also stated that campaigns launched through NIKO generated between two and four times more revenue than manually configured campaigns during internal testing. Additionally, advertisers who provided detailed campaign objectives and funnel information achieved up to 144% more conversions compared to users supplying minimal campaign details.
"We didn't just add features to NIKO — we rebuilt what it means to run a campaign on PropellerAds. Advertisers are already seeing 2 to 4 times more revenue and getting to launch 11 times faster, and that's before they've tapped into everything NIKO can now do," said Julia Larionova, Head of Marketing at PropellerAds.
The latest NIKO update reflects the growing role of conversational AI in digital advertising, where marketers increasingly expect AI to manage repetitive campaign tasks while providing intelligent recommendations. By combining campaign management, optimization, and platform expertise within a single AI interface, PropellerAds aims to simplify advertising workflows and help marketers achieve better campaign outcomes with greater efficiency.
PropellerAds is a global leading advertising network that provides performance marketing solutions across multiple advertising formats. Its AI-powered platform helps advertisers create, optimize, and scale digital advertising campaigns while reaching global audiences through advanced targeting and automation capabilities.
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