Predactiv today announced a new integration with LiveRamp, the leader in data collaboration. This partnership allows brands and organizations to responsibly onboard offline data—such as personally identifiable information (PII) including name, address, email, and phone—into The Predactiv Data Platform. The integration translates PII into secure, interoperable identifiers, unlocking full platform capabilities including the recently launched Lookalike Modeling feature.
Quick Intel
Overcoming Privacy Barriers in Data Enablement Privacy regulations and platform restrictions have long prevented direct use of PII in advertising, modeling, and analytics environments. Predactiv's integration with LiveRamp addresses this by providing a secure, compliant pathway to transform offline PII into usable identifiers. This breakthrough expands the types of data that can flow into The Predactiv Data Platform, enabling organizations to fully utilize features like real-time insights, audience creation, and activation while maintaining strong privacy protections.
Secure Workflow for PII Onboarding and Resolution The integration streamlines the process for data owners and Predactiv clients: PII is securely transmitted to LiveRamp for identity resolution, where it is converted into privacy-compliant identifiers such as Hashed Email Addresses (HEMs), Mobile Advertising IDs (MAIDs), and IP-based identifiers. These translated identifiers are then seamlessly onboarded into The Predactiv Data Platform. Once integrated, users gain access to advanced capabilities, including building modeled audiences from first-party customer data, expanding seed datasets into high-propensity segments, and creating new revenue-generating, privacy-compliant data products.
Enabling New Revenue Opportunities for Data Owners This capability opens significant monetization potential for retailers, survey-based research firms, data providers, and other organizations with rich PII datasets. By connecting secure identity resolution with automated modeling, Predactiv eliminates the complexity of building internal infrastructure. Partners can convert existing data assets into audience products and solutions that generate revenue within the ad tech ecosystem, all while adhering to privacy standards.
"This integration with LiveRamp is a natural extension of our Lookalike Modeling release and our broader platform vision," said Michael Gorman, Chief Product Officer at Predactiv. "We've always believed that the future of data enablement must be both privacy-safe and performance-driven. Now, we're enabling a new class of data owners to participate in the ad tech economy."
Advancing a Unified Data Enablement Platform With the addition of PII onboarding alongside Lookalike Modeling, The Predactiv Data Platform solidifies its role as a comprehensive infrastructure for data enablement. It unites first-party data management, identity resolution, AI-driven modeling, insights generation, and audience activation in a single, privacy-focused environment, empowering businesses to derive greater value from their data assets.
About Predactiv
Predactiv is a data and technology company specializing in transforming data assets through a proprietary AI-driven platform. The Predactiv Data Platform features real-time consumer insights, analytics, audience creation, and activation. The core of Predactiv's platform is its proprietary real-time global digital behavioral dataset. Predactiv collects and analyzes vast amounts of online data to help businesses understand consumer intent and optimize marketing strategies. The Predactiv Data Platform emerged from the success of ShareThis, a leading data and programmatic advertising provider, recognized for pioneering the use of AI in audience and insight creation. ShareThis is now a Predactiv Company. Predactiv, and ShareThis, a Predactiv Company, are based in Palo Alto, CA.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.