Power Digital, a leading tech-enabled growth marketing firm, today announced the appointment of Charlie Chappell as President of its Consumer Packaged Goods (CPG) Division. The hire marks the latest expansion of Power Digital's vertical division model, which pairs deep category specialization with enterprise-scale intelligence to drive measurable growth across industries. Chappell joins Power Digital following a 25-year career building sustainable growth for leading consumer brands through strategy, media transformation, innovation and commercial execution.
Charlie Chappell appointed President of CPG Division at Power Digital.
25-year career at Hershey and Procter & Gamble.
Most recently VP of Innovation and Global R&D at Hershey.
Led Hershey's media transformation, doubling revenue attributable to media.
12 years at Procter & Gamble across 30+ global markets.
Power Digital recently established Healthcare division through Cardinal Digital Marketing acquisition.
The CPG industry is navigating one of its most complex periods in recent history. Fragmented retail environments have made measurement increasingly challenging, rising customer acquisition costs are squeezing growth models, and brands are under pressure to prove the return on every dollar spent. Chappell's appointment reflects Power Digital's conviction that brands need a true end-to-end commerce strategy to succeed.
Jeff Mason, CEO of Power Digital, stated: "CPG brands want two things from a growth partner: practitioners who understand the levers that actually move the business, and a team that has lived inside the category. Charlie has sat in the seat our clients sit in. He has built innovation engines, managed hundreds of millions in media, and driven measurable growth at the highest level of the industry."
Charlie Chappell stated: "Most agencies are built to execute. Power Digital is built to grow businesses. That distinction matters enormously in CPG, where the complexity of the category demands a partner that thinks like an operator, not just a marketer. Over the past 25 years, I've learned that sustainable growth rarely comes from optimizing one function in isolation. It comes from connecting brand, creative, media, commerce, innovation, and data around the outcomes that matter most to the business."
Samantha Kress, Chief Client Officer at Power Digital, added: "Charlie brings something that is genuinely rare in this industry: the ability to understand a brand's business from the inside and translate that into a growth strategy. His depth of knowledge in the CPG space will be a value driver for how we deliver for our clients."
The appointment builds on Power Digital's broader vertical division strategy, which structured the firm around specialized industry teams. Earlier this year, Power Digital established a dedicated Healthcare division through the acquisition of Cardinal Digital Marketing, reinforcing the firm's commitment to category-focused growth at scale. The CPG division extends that model into one of the largest and most competitive consumer categories.
About Power Digital Marketing
Power Digital is a tech-enabled growth firm at the intersection of marketing, consulting and data intelligence, igniting revenue and brand recognition for leading and emerging companies around the world. At the heart of Power Digital is proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A. Managing billions in media, Power Digital's team of consultative marketers, creatives, analysts and technologists challenge traditional ways of planning, execution and measurement.
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