Perion has announced a strategic partnership with Acrossmedia241 to introduce its AI-powered advertising agent, Outmax, to agencies and brands across Greece and the broader Central and Eastern European (CEE) region. The collaboration aims to help advertisers optimize campaign performance across multiple digital channels using AI-driven execution focused on business outcomes rather than platform-specific metrics.
Perion announced a new regional expansion strategy through its partnership with Acrossmedia241, a digital advertising and media technology company with strong market presence across Greece and Central and Eastern Europe.
The collaboration extends Perion's AI-native advertising infrastructure into a region where brands and agencies are increasingly seeking measurable business outcomes from digital advertising investments.
By leveraging Acrossmedia241's established market relationships, Perion aims to accelerate adoption of Outmax while expanding its international distribution network.
At the center of the partnership is Outmax, Perion's proprietary AI agent designed to optimize advertising campaigns across multiple digital channels.
Rather than focusing on isolated platform performance, Outmax works across ecosystems including YouTube, Meta, TikTok, and leading demand-side platforms (DSPs), aligning campaign execution with advertiser-defined business objectives.
This approach allows brands and agencies to unify media performance across channels while optimizing toward custom outcomes such as customer acquisition, engagement, conversions, or other key business metrics.
Acrossmedia241 brings extensive relationships with agencies, advertisers, and tourism organizations throughout Greece and the wider CEE region.
The company has previously collaborated with Perion in the digital out-of-home (DOOH) advertising sector, creating a foundation for broader deployment of AI-powered advertising capabilities.
Perion expects the partnership to support lower customer acquisition costs and faster market penetration, similar to the company's partner-led expansion initiatives in China through GIMC and in Africa through McSorely Media and Mediamark.
"Acrossmedia241's reach across Greece and CEE, and its standing with the region's tourism and agency community, gives Outmax a credible path into a market where advertisers are asking for accountability, not just access,” said Tal Jacobson, CEO of Perion. “Expanding our distribution partner network, as we've done with GIMC in China and McSorely Media and Mediamark in Africa, is central to how we extend our reach and compound toward our 2028 growth targets. This is land-and-expand in practice: extending Outmax through an existing partner relationship, at low incremental cost and with margin-accretive growth potential, reinforcing the strategic trajectory outlined in our 2028 growth plan."
As digital advertising becomes increasingly fragmented across platforms, advertisers are placing greater emphasis on measurable outcomes rather than channel-specific performance metrics.
The partnership enables agencies and brands operating throughout Greece and CEE to integrate Outmax into existing media buying workflows while benefiting from AI-driven optimization across multiple digital environments.
"Advertisers today want more than strong performance on any single platform; they want every channel working toward their own business goals. Perion’s Outmax gives us a way to do that, sitting across the major digital channels with execution built around our clients' own outcomes, not only platform defaults," said Irini Sacha, Founder & CEO of Acrossmedia241.
The collaboration reflects the growing adoption of AI-powered advertising technologies that help marketers manage increasingly complex media ecosystems while improving efficiency, accountability, and campaign performance.
Perion is an advanced technology leader redefining advertising through AI-native infrastructure, delivering real-time media execution across CTV, digital out-of-home, commerce and retail media, social and digital environments. Powered by Outmax, the company's proprietary AI engine, Perion helps brands, agencies, and retailers optimize spend and performance, driving measurable outcomes at scale. For more information, visit www.perion.com
Acrossmedia241 is a leading digital advertising and media technology company based in Greece, connecting brands and agencies with advanced digital, programmatic, CTV, DOOH, video, audio, native and AI-powered media solutions. With long-standing relationships across the Greek and regional advertising market, Acrossmedia241 partners with global technology platforms to bring innovative, outcome-driven media solutions to advertisers, agencies and public-sector organizations.
