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Paved, a prominent newsletter advertising platform, has announced two key executive hires to accelerate its growth and marketplace expansion. Victor Charpin joins as Vice President of Publishers, and Phil Reich has been appointed Vice President of Sales, strengthening the company's leadership to better serve both sides of its growing ecosystem.
Quick Intel
Paved appoints Victor Charpin as VP of Publishers and Phil Reich as VP of Sales.
Charpin will lead global publisher partnerships and inventory scaling.
Reich will oversee advertiser relationships and revenue growth.
Charpin previously scaled programmatic supply at Outbrain.
Reich brings over 13 years of experience from companies like PowerInbox (Jeeng).
The hires aim to empower publishers and simplify ad buying for brands in the newsletter space.
Victor Charpin, as the new VP of Publishers, will lead the strategy for global publisher partnerships and monetization. With a background as VP of Programmatic Supply & Partnerships at Outbrain, he brings deep expertise in scaling non-traditional supply channels and forging deals with major platforms. Charpin emphasized the strategic importance of newsletters, stating they are a powerful way for publishers to "regain control" from algorithm-dependent platforms and leverage first-party data to build direct audience relationships.
In his role as VP of Sales, Phil Reich will lead all advertiser and agency partnerships, guiding the company's ad sales strategy and revenue operations. He brings over 13 years of experience in digital media and ad tech, with a track record of scaling email advertising businesses and working with major brands. Reich sees newsletters as "one of the most impactful frontiers in media today" and aims to simplify the sponsorship buying process for advertisers while helping publishers monetize more effectively.
These strategic hires underscore Paved's commitment to leading the shift towards newsletter-centric media. The dual appointments create a dedicated focus on both the supply (publishers) and demand (advertisers) sides of its marketplace. This balanced approach is designed to fuel the entire ecosystem, providing publishers with better monetization tools and offering brands a simpler, more effective channel to reach highly engaged audiences at scale.
The appointment of two seasoned VPs signals a new chapter of accelerated growth for Paved under the ownership of Redbrick. By bringing in specialized leadership with proven track records in programmatic supply and ad sales, Paved is strategically positioning itself to capture a larger share of the expanding newsletter advertising market, empowering both content creators and brands to succeed.
Paved is a leading platform for newsletter sponsorships and native advertising, reaching 253 million newsletter subscribers across 2,000+ publishers, including NYT, NBC, Bloomberg, and TechCrunch. By connecting over 8,000 newsletter creators with brands, Paved powers mutually beneficial sponsorship campaigns with unprecedented targeting capabilities. As a global, fully distributed team, Paved remains dedicated to developing tools that support and drive the growth of content creators worldwide. Paved was acquired by Redbrick in March 2025.
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