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OUTFRONT Media has appointed Stacy Minero as Chief Marketing & Experience Officer and Abhi Vyas as Vice President, Performance Marketing, signaling a strategic push to redefine out-of-home media through creative innovation and AI-driven performance in real-world environments.
Stacy Minero brings extensive experience at the intersection of brand building, creator economy, and cross-platform storytelling. At Epic Games she shaped global strategy for Unreal Engine, driving adoption across entertainment and design. Previously, she launched Twitter ArtHouse, empowering creators to produce standout campaigns and growing the platform’s advertising business. Her earlier roles at Mindshare and Mediavest involved orchestrating integrated campaigns for American Express, Coca-Cola, P&G, and Hershey across TV, digital, social, and out-of-home channels.
CEO Nick Brien highlighted her fit:
"Stacy brings deep expertise in brand building and cross-platform storytelling to the team, along with a sharp understanding of how media, marketing, and technology intersect to shape modern brands. Her unique background will accelerate OUTFRONT's leadership in IRL marketing and strengthen how we help brands show up in culture, connect with communities, and create the kinds of real-world moments that matter."
Abhi Vyas joins from Verizon with a proven track record of using AI-driven personalization and data insights to transform consumer engagement and drive measurable business outcomes. His expertise in high-quality lead generation and conversion optimization will enhance OUTFRONT’s ability to demonstrate tangible ROI for out-of-home campaigns.
Brien noted:
"Abhi's passion for AI-driven innovation and his ability to use technology, data, and storytelling to demonstrate the value of IRL marketing with OUTFRONT make him an exceptional addition to the OUTFRONT team. His proven success in driving high-quality lead generation and measurable business impact will elevate OUTFRONT's performance marketing efforts and help fuel deeper brand connections for the company."
Together, Minero and Vyas form a leadership duo that blends creative vision with technological precision, positioning OUTFRONT to lead the next generation of out-of-home media where public spaces become platforms for cultural relevance and measurable brand impact.
Recent campaigns underscore this direction: OUTFRONT transformed New York City subway stations into an AI-powered art gallery for Google DeepMind’s “Imagine If…” initiative and created a viral moon-aligned billboard in Los Angeles for Steph Curry’s book launch. With major cultural moments ahead in 2026, these hires signal OUTFRONT’s readiness to deliver breakthrough IRL experiences at scale.
About OUTFRONT Media
OUTFRONT is one of the largest and most trusted out-of-home media companies in the U.S., helping brands connect with audiences in the moments and environments that matter most. As OUTFRONT evolves, it's defining a new era of in-real-life (IRL) marketing, turning public spaces into platforms for creativity, connection, and cultural relevance. With a nationwide footprint across billboards, digital displays, transit systems, and other out-of-home formats, OUTFRONT turns creative into powerful real-world experiences. Its in-house agency, OUTFRONT STUDIOS, and award-winning innovation team, XLabs, deliver standout storytelling, supported by advanced technology and data tools that can drive measurable impact.
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