OpenX Technologies, Inc., a leading omnichannel supply-side platform (SSP), has promoted three executives to strengthen its focus on quality, innovation, and intelligence in programmatic advertising. The appointments underscore OpenX’s strategy to build smarter infrastructure that leverages AI for better performance, transparency, and accountability amid the rise of AI-powered agents, targeting, and decisioning in adtech.
Andrew Goode advances to Senior Vice President of Strategy, reporting to President Matt Sattel. With experience from Havas Media and co-founding ad verification firm Project Sunblock, Goode brings deep buy-side and product knowledge. He will shape OpenX’s strategic direction, focusing on signals, systems, and incentives that improve planning, activation, measurement, and sustained investment in responsible media practices.
“OpenX is at the forefront of the next generation of adtech, enabling greater choice, control, and performance for buyers and publishers alike,” said Andrew Goode, Senior Vice President, Strategy at OpenX. “Delivering leadership on meaningful standards is essential to that vision, and through this new role and my work on the IAB Governance Council, I’m looking forward to translating transparency, accountability, and responsible media practices into practical, measurable outcomes for our partners.”
Chris Hallenbeck is promoted to Vice President of Marketplace Quality, reporting to CTO Joel Meyer. A 25-year veteran, Hallenbeck has driven OpenX’s quality framework, including exchange-wide supply-path hop limits. He co-chairs the Malware Certification Program at TAG and serves on the TAG Leadership Council and Brand Safety Institute Advisory Board. His leadership emphasizes AI-driven fraud prevention, pre-bid filters, brand safety integrations, and partner-customized standards.
“OpenX is committed to raising the bar for how programmatic works,” said Chris Hallenbeck, Vice President, Marketplace Quality at OpenX. “I’m proud to help deliver on that promise: not just through internal practices like AI-driven fraud prevention, pre-bid filters, and trusted brand safety integrations, but by helping our partners tailor their own standards and by advocating for smarter, more meaningful certifications industry-wide.”
Rich Calkins moves to Vice President of Product, also reporting to Meyer. Since joining in 2015, he has led initiatives in publisher integrations, privacy, exchange mechanics, identity graph, and curation. In his expanded role, Calkins will drive product leadership for OpenXBuild, OpenX’s high-demand software suite, improving API usability, adding tools, and incorporating AI and agentic technology to boost buyer performance and publisher growth.
“Our priority is making programmatic easier and more effective for our partners,” said Rich Calkins, Vice President, Product at OpenX. “I’m looking forward to making the OpenXBuild APIs user friendly, building additional tools within the suite, and leveraging AI and agentic technology to improve performance for buyers and drive sustained growth for our publisher partners.”
“Andy, Chris, and Rich are proven leaders who have helped shape OpenX’s evolution and are instrumental to where we’re headed next. Each brings unique experience and a shared vision to build smarter, more accountable and performance-driven solutions that raise industry standards and deliver better outcomes for our partners,” said Matt Sattel, President of OpenX.
About OpenX
OpenX is an independent omni-channel supply-side platform (SSP) and a global leader in supply-side curation, transparency, and sustainability. Through its 100% cloud-based tech stack, OpenX powers advertising across CTV, app, mobile web, and desktop, enabling publishers to deliver marketers with improved performance and dynamic future-proofed solutions. With a 17-year track record of programmatic innovation, OpenX is a direct and trusted partner of the world’s largest publishers, working with more than 200,000 premium publisher domains and over 100,000 advertisers. As the market leader in sustainability, OpenX was the first adtech company to be certified as CarbonNeutral™ and third-party verified for achieving its SBTi Net-Zero targets.
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