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OpenX Appoints Natalie Fisher-Brown RVP EMEA Buyer Development


OpenX Appoints Natalie Fisher-Brown RVP EMEA Buyer Development
  • by: Business Wire
  • |
  • February 12, 2026

OpenX Technologies, Inc., a leading omnichannel supply-side platform, today announced the appointment of Natalie Fisher-Brown as Regional Vice President, EMEA Buyer Development. In this role, Fisher-Brown will oversee and expand OpenX’s buy-side sales and account management teams across Europe, the Middle East, and Africa, with a focus on deepening senior-level relationships with agencies and brands while driving sustainable, long-term growth for partners.

Quick Intel

  • Natalie Fisher-Brown joins OpenX as RVP, EMEA Buyer Development, leading buy-side sales, account management, and strategic collaborations across the region.
  • She brings more than 20 years of experience in media, advertising, and adtech, with senior leadership roles at Criteo, Yahoo, Verizon, and most recently as Global Head of Sales at WeTransfer.
  • The appointment follows recent hires in France and Germany, reflecting OpenX’s ongoing investment in EMEA market expansion and buyer-focused innovation.
  • Fisher-Brown will prioritize building strategic partnerships that emphasize transparency, supply quality, responsible innovation, and sustainability amid industry challenges like fragmented supply paths and higher buyer expectations.
  • OpenX continues to evolve the SSP role to deliver improved performance, dynamic solutions, and future-ready infrastructure for publishers and marketers.

Strengthening Buyer Relationships in EMEA

EMEA advertisers and agencies are navigating increasing complexity, including fragmented supply paths, demands for greater transparency and quality, and sustainability pressures. Fisher-Brown’s leadership will enhance OpenX’s direct partnerships, reinforce supply quality standards, and support responsible growth in key strategic markets.

“Natalie is an exceptional leader with a deep understanding of buyer decision-making and agency dynamics,” said Joseph Worswick, VP, Buyer Development EMEA/APAC at OpenX. “As we continue to scale across the region, Natalie’s leadership will be instrumental in strengthening our position and reinforcing OpenX’s role as a trusted and innovative advertising partner.”

“I’m incredibly excited to join OpenX at such a pivotal moment for our industry,” said Natalie Fisher-Brown, RVP, EMEA Buyer Development at OpenX. “This role brings together a purpose-led business, real growth at scale, and the opportunity to help shape an industry built on quality, trust, and sustainability. I’m looking forward to working closely with our teams and partners across EMEA to create strategic value for our partners.”

About OpenX

OpenX is an independent omni-channel supply-side platform (SSP) and a global leader in supply-side targeting, transparency, and sustainability. Through its 100% cloud-based tech stack, OpenX powers advertising across CTV, app, mobile web, and desktop, enabling publishers to deliver marketers with improved performance and dynamic future-proofed solutions. With a 15-year track record of programmatic innovation, OpenX is a direct and trusted partner of the world’s largest publishers, working with more than 130,000 premium publisher domains and over 100,000 advertisers. As the market leader in sustainability, OpenX was the first adtech company to be certified as CarbonNeutral™ and third-party verified for achieving its SBTi Net-Zero targets.

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