OpenWeb, the premium community engagement platform, is strengthening its leadership team to accelerate product innovation. The company has announced the appointment of Ali Mirian as its new Senior Vice President of Product. With over two decades of experience in digital advertising and product leadership, Mirian will guide OpenWeb's next phase of product development, focusing on new solutions that help publishers build vibrant and sustainable communities on the open web.
Quick Intel
OpenWeb appoints ad tech veteran Ali Mirian as its new Senior Vice President of Product.
Mirian brings over 20 years of product leadership experience from companies like IAC and Inmar Intelligence.
He will lead the vision and roadmap for an expanded product suite with multiple launches planned.
The goal is to help publishers build engaged communities and move beyond just driving traffic.
Mirian is a mission-driven leader, having founded the nonprofit Chiefgood.org.
This hire signals OpenWeb's commitment to innovation and empowering publishers against walled gardens.
Mirian's appointment comes at a strategic time for OpenWeb as it prepares to launch a new wave of product innovations. His role will be to drive the vision, roadmap, and execution for an expanded suite of products designed to unify community engagement, monetization, and social interaction. With multiple new products and features slated for release over the next six to twelve months, OpenWeb aims to elevate how publishers, advertisers, and users connect, creating deeper value across the open internet.
Ali Mirian brings a wealth of relevant experience to OpenWeb. He most recently served as Head of Product at Inmar Intelligence, leading development for retail media and loyalty platforms. Prior to that, as Chief Product Officer at Collective Bias, he tripled the business and grew its influencer network to 40,000 before its acquisition. His background also includes senior product leadership roles at IAC, where he oversaw advertising products for major properties like Ticketmaster and The Daily Beast, and early career success at 24/7 Real Media.
Beyond his commercial expertise, Mirian is a champion of using technology for social good, having founded the nonprofit Chiefgood.org. This aligns with OpenWeb's core mission of fostering a healthier internet. Mirian has expressed that his focus at OpenWeb will be on helping publishers build loyalty and foster communities that deliver real value, creating a product flywheel where meaningful conversations drive audience engagement, which in turn creates greater value for advertisers.
The addition of Ali Mirian as SVP of Product marks a significant commitment by OpenWeb to its innovation pipeline and long-term mission. His proven ability to scale product organizations and his passion for a healthier digital ecosystem position OpenWeb to powerfully execute its next chapter of empowering publishers and nurturing thriving online communities.
OpenWeb's mission is to improve online conversation. As a product company, OpenWeb partners with publishers and brands to build strong, direct relationships with their audiences. OpenWeb's technology empowers its partners to build vibrant communities rooted in healthy conversations and robust social experiences. OpenWeb works with more than 5,000 top-tier publishers, hosting more than 150 million monthly active users.
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