OnAudience, a global data provider, has announced a new integration with Amazon Ads, significantly enhancing audience targeting capabilities within the Amazon Demand-Side Platform (DSP). This partnership allows brands and agencies to license both custom, AI-generated audience segments and standard segments directly within the Amazon advertising ecosystem. The move is set to empower advertisers with faster, more precise, and privacy-compliant targeting across mobile, desktop, and connected TV (CTV) inventory.
OnAudience integrates its AI Audiences tool directly with Amazon Ads.
Advertisers can create custom AI-generated segments from a text brief in seconds.
These segments are available for activation within the Amazon DSP for precise targeting.
The solution focuses on speed-to-market, reducing manual audience-building time.
It leverages a global, privacy-compliant data footprint from over 200 markets.
The integration helps advertisers achieve granular targeting at scale efficiently.
The core of this integration is OnAudience's proprietary AI Audiences tool, which addresses the traditional complexity and time-intensive nature of audience segmentation. By allowing media planners to input a simple campaign brief, the tool uses large-language-model capabilities to automatically generate an optimized audience segment. This process analyzes millions of data points to deliver granular targeting, transforming a task that once took hours or days into one that takes mere seconds, thereby dramatically accelerating campaign launch timelines.
This partnership delivers direct strategic value by bridging the gap between campaign planning and execution. It enables marketers to swiftly translate strategic objectives into precise targeting activations within Amazon's extensive advertising ecosystem, which includes its Owned & Operated channels and premium third-party supply. For agencies, this means operational scalability, allowing teams to manage a higher volume of briefs and campaigns with greater efficiency and consistency, all while maintaining confidence in the data's quality and compliance with global privacy standards.
A key feature of the integration is its foundation on privacy-safe data protocols. OnAudience ensures that all AI-generated segments are built in compliance with global regulatory standards, providing rich addressability without compromising on data ethics. Mac Sawa, Chief Executive Officer of OnAudience, commented, “Advertisers and media agencies are facing ever greater complexity when it comes to audience creation: too many options, too little time, and inconsistent ROI. Our collaboration with Amazon Ads simplifies this challenge - by turning a brief into a custom audience in seconds, we help marketers focus on strategy and creative execution, not manual segment building."
This integration between OnAudience and Amazon Ads marks a significant step forward in programmatic advertising, combining AI-driven intelligence with the scale of a major ad platform to deliver both precision and efficiency for modern marketers.
About OnAudience
OnAudience is a global data provider. OnAudience provides audience data gathered from over 200 markets worldwide. The company processes high-quality mobile, desktop, and CTV data, and delivers tools for cookieless targeting. Collected and processed data are used mainly to target online ads, train AI, and to develop Business Intelligence solutions.
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