Ogury, the global leader in persona-based advertising, has announced the appointment of Nicolas Bidon as its new Chief Executive Officer, effective December 1. Bidon, a seasoned adtech executive with over twenty years of international experience, will lead Ogury's next phase of innovation and growth, overseeing global operations and advancing its end-to-end, cross-channel advertising platform.
Ogury appoints Nicolas Bidon as its new Chief Executive Officer.
Bidon was previously the Global CEO of GroupM Nexus, part of WPP.
He brings over two decades of international adtech leadership experience.
His focus will be on driving Ogury's next phase of innovation and global growth.
He succeeds Geoffroy Martin, who served as CEO since January 2023.
Bidon will be based in London and oversee operations across the Americas, EMEA, and APAC.
Nicolas Bidon joins Ogury with an extensive background in leading and scaling global digital organizations. His most recent role was as Global CEO of GroupM Nexus, a WPP network of over 11,000 digital experts. His career at WPP began in 2012 as Managing Director of Xaxis UK, and he was later promoted to Global CEO of Xaxis, where he oversaw its reinvention as an outcome media company powered by proprietary AI technology. Prior to WPP, Bidon held senior positions at Yahoo and various enterprise software startups.
Bidon's appointment comes at a pivotal time for the advertising industry. "With major disruptions everywhere you look, the advertising ecosystem stands at a crossroads and is poised for reinvention," said Nicolas Bidon. "Ogury's unique blend of data, powerful technology, and innovative culture position it perfectly to turn this complexity into a competitive advantage for its clients. I'm honored to lead such a talented global team and to partner with Jean Canzoneri and the Board to accelerate Ogury's next phase of growth."
Jean Canzoneri, Co-founder and Chairman of Ogury, endorsed the selection, stating: "Nicolas's extensive global experience and proven ability to expand fast-growing adtech companies make him the ideal leader to further elevate Ogury's impact across the industry."
This leadership transition follows the recent launch of Ogury One, the company's unified advertising platform that connects audience insight, media planning, and omnichannel activation. Bidon's experience in scaling AI-powered platforms aligns with Ogury's continued ambition to deliver precision and performance at scale for its clients through its persona-based, cross-channel solutions.
About Ogury
Ogury is a global adtech company delivering omnichannel advertising solutions to brands, agencies, and publishers by targeting personas. Its AI-powered, end-to-end platform unites audience insight, planning, and activation in one seamless environment, enabling marketers to reach and engage consumers across all digital touchpoints with precision and consistency. Founded in 2014, Ogury operates in 18 countries with a team of over 500 people.
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