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NIQ and Adsquare partner to bring NIQ’s GeoPurchase audience segments to the Adsquare platform across Europe and North America, enabling advertisers to target based on real-world CPG purchase behaviors for precise programmatic and DOOH campaigns.
NIQ and Adsquare have entered into a collaboration to bring NIQ’s GeoPurchase audience segments into the Adsquare location intelligence platform. This partnership enables advertisers across Europe and North America to leverage precise, behavior-based local audience segments for programmatic and digital out-of-home campaigns.
NIQ’s GeoPurchase audiences are built from anonymized local purchase insights that reflect actual shopping behaviors across a wide range of CPG categories and retailers. Unlike lookalike or proxy audiences, these segments provide genuine performance signals grounded in real-world consumer actions. Within Adsquare’s platform, these audiences are further enriched with location-intelligent tools to support precise campaign planning and activation while maintaining privacy.
Marketers can now access hundreds of NIQ GeoPurchase segments across dozens of CPG categories through Adsquare’s OnePlatform, OOH Planner, and existing DSP integrations. The segments are available in major European markets as well as Canada and the United States, allowing for cross-screen and DOOH campaign execution with greater accuracy.
“Our collaboration with Adsquare sets a new benchmark for performance‑driven marketing. By combining NIQ GeoPurchase audiences with Adsquare’s location intelligence, we’re enabling marketers to use real‑world performance signals to make sharper media decisions and drive measurably better outcomes across programmatic and out-of-home campaigns,” said Josh Pisano, GM, Global Media at NIQ.
“As we move further into The Outcomes Era, advertisers are—rightly—demanding to understand the offline impact of their online campaigns. Offering NIQ’s GeoPurchase audience segments within the Adsquare platform gives them access to high‑quality segments grounded in real‑world purchase behavior. Our media agency clients will be able to activate these segments across our extensive network of partners. Together, we’re enabling smarter, more effective advertising decisions for outcome‑driven marketers,” said Maria Botelho, VP Global Partnerships, Adsquare.
This collaboration strengthens the connection between offline purchase behavior and digital advertising, giving marketers a powerful tool to improve targeting precision and campaign performance across Europe and North America.
About Adsquare
Adsquare is the location intelligence platform powering programmatic marketing with geo-spatial precision. Founded in 2012, Adsquare enables advertisers to plan, buy, optimise, and validate campaigns across any channel—using 100% consented, SDK-derived location data. Its unified, privacy-first solutions deliver real-world insights and outcomes at scale. Trusted by over 1,800 clients in 26 countries, Adsquare operates globally with headquarters in Berlin.
About NIQ
NIQ is a leading consumer intelligence company, delivering the most complete and trusted understanding of consumer buying behavior and revealing new pathways to growth. By combining an unmatched global data footprint and granular consumer and retail measurement with decades of AI modeling expertise, NIQ builds decision systems that help companies turn complex data into confident action.
