The customer rewards landscape is expanding in the United Kingdom through a strategic partnership between two innovative technology companies. Nift, a platform that connects brands with new customers via thank-you gifts, has announced its official entry into the UK market. Its launch is powered by a new collaboration with Clearpay, a leading Buy Now, Pay Later (BNPL) provider. This partnership allows Clearpay to reward its customers for making on-time payments with personalized gifts from Nift's network, enhancing customer loyalty while simultaneously driving discovery for thousands of brands.
Nift is expanding its operations into the United Kingdom market.
The expansion is driven by a new partnership with Clearpay, a major BNPL provider.
Clearpay will use Nift to reward customers with personalized gifts after on-time payments.
The initiative aims to deepen customer loyalty for Clearpay and create a more rewarding shopping experience.
Nift gains a significant entry point into the UK market with a trusted fintech partner.
The partnership unlocks new revenue opportunities and introduces consumers to new brands.
This partnership is designed to add a new layer of value to the Clearpay customer journey. Instead of just offering payment flexibility, Clearpay can now show appreciation for positive financial behavior. After a customer makes an on-time payment, they receive a personalized Nift gift, introducing them to a new brand they are likely to enjoy. This strategy moves beyond generic discounts, creating a more integrated and memorable brand experience that fosters long-term loyalty. "Expanding into the UK marks a major milestone for us and we’re proud to collaborate with Clearpay as our initial launch partner in the country," said Saket Mehta, Chief Revenue Officer of Nift.
The success of this model relies on Nift's automated technology, which determines the most relevant thank-you gift for each Clearpay customer. By analyzing customer data and preferences, Nift ensures that the offered gifts are highly personalized, increasing the likelihood of engagement and redemption. This data-driven approach ensures that the rewards feel thoughtful and specific to the individual, rather than a one-size-fits-all promotion. This high level of personalization is key to driving genuine brand discovery and trial for the advertisers within Nift's ecosystem.
The collaboration represents a significant strategic milestone for both companies. For Clearpay, it provides a powerful new tool to improve customer retention and stand out in a competitive BNPL market. "We’re constantly looking for ways to improve our customer experience and provide more value," said Ankit Dutta, Data Science Lead at Clearpay. "Well‑timed thank‑yous have been very well received by our customers, with engagement outperforming generic offers. Our Nift partnership is completely integrated into our own brand experience and allows our customers to discover products and services they’ll truly enjoy." For Nift, the partnership with a widely adopted fintech like Clearpay provides immediate scale and credibility for its UK market entry, connecting it to millions of new potential consumers.
This partnership between Nift and Clearpay signals a growing trend of integrating rewards and brand discovery directly into financial services and payment platforms. By thanking customers with personalized gifts, they are creating a more engaging and value-driven ecosystem that benefits the payment provider, the consumer, and the discovering brands alike.
About Nift
Nift is a technology company enabling consumer platforms and publishers to increase revenue, brand sentiment and loyalty by offering high-value thank-you gifts to their customers at any moment in the digital journey. Cash App Afterpay, Gopuff, iHeartMedia, Klarna, Match and ParkMobile are among the hundreds of leading companies partnering with Nift to surprise and delight their customers with exclusive gifts that let them discover and try new products and services from thousands of leading brands, retailers and subscription companies. Each month, Nift delivers more than 50 million thank-yous for its partners in the US, the UK and Canada. In 2024, Nift ranked #109 on the Deloitte Technology Fast 500 list of the 500 fastest-growing technology companies in North America, based on its revenue growth of 1,111% over the previous three years.
About Clearpay
Clearpay is transforming the way we pay by allowing anyone to buy products immediately and pay over time – enabling simple, transparent, and responsible spending. We are on a mission to power an economy in which everyone wins.
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