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Nextdoor Holdings, Inc., the essential neighborhood network, has announced the appointment of Anthony Di Muccio as Vice President of North America Sales. Effective March 10th, Di Muccio will report to Chief Revenue Officer Michael Kiernan, leading Nextdoor's North America sales organization—including U.S. regional teams and the Canadian advertising market—to deepen brand and agency relationships and drive the next phase of revenue growth.
Nextdoor appointed Anthony Di Muccio as VP of North America Sales to lead U.S. and Canadian advertising growth.
Di Muccio brings over 20 years of digital media advertising experience, most recently as Head of National Sales at T-Mobile Advertising Solutions.
He previously spent more than seven years at Snap Inc. in leadership roles including U.S. Head of Retail & eCommerce and U.S. Head of Travel.
The appointment comes as Nextdoor accelerates investments in its ads platform, including AI-powered click optimization and conversion optimization.
AI-powered click optimization delivered an average 134% lift in CTR for U.S. advertisers in testing over 11 months.
Nextdoor Ads Manager self-serve capabilities are now available in Canada and the UK, with expanded video ad formats across multiple markets.
Di Muccio joins Nextdoor at a pivotal moment for the company's advertising business, as it continues to make significant investments in its ads platform to give brands the precision and performance they need. The platform is bolstered by privacy-safe, first-party Verified Location Identity data that enables advertisers to reach real, verified neighbors at scale across more than 105 million users.
"Anthony has spent his career building high-performing sales teams, and he understands what it takes to help brands unlock the power of a truly differentiated audience," said Michael Kiernan, Chief Revenue Officer at Nextdoor. "Our verified network of more than 105 million neighbors — real people, real locations, real decisions — is something advertisers can't find anywhere else, and Anthony will help us bring that story to market in a powerful way."
Di Muccio brings more than two decades of digital media advertising and sales leadership experience to Nextdoor. Most recently, he served as Head of National Sales at T-Mobile Advertising Solutions, where he led teams across enterprise, strategic, and mobile media sales, spearheading initiatives to maximize advertising revenue and drive growth for innovative ad solutions. Prior to T-Mobile, Di Muccio spent more than seven years at Snap Inc. in a series of leadership roles, including U.S. Head of Retail & eCommerce, U.S. Head of Travel, and Head of Mid-Market East Sales, where he was instrumental in shaping the company's go-to-market strategy and scaling key verticals. Earlier in his career, he held roles at mobile video startup Vessel and rose through the ranks at Hulu.
Nextdoor has been making significant investments in its advertising platform to enhance performance for brands. AI-powered click optimization is now live for advertisers in the US and UK. In initial testing over 11 months during 2024–2025, US advertisers saw an average 134% lift in click-through rate (CTR) compared to CPM bidding. Conversion optimization delivered a median 35% improvement in average cost per acquisition (CPA), helping move neighbors from discovery to action with less manual effort for US advertisers.
The company has also expanded video ad formats across the U.S., Canada, and the UK, enabling brands to activate sight, sound, and motion across more placements, including Carousel ads, with deeper performance reporting. Continued global investment in video is planned. Nextdoor Ads Manager's self-serve capabilities continue to expand and are now available in Canada and the UK.
Together, these investments establish Nextdoor as an ads platform built for local at scale, where verified identity, neighborhood context, and AI-driven performance converge.
"Nextdoor has built something genuinely rare: a verified network of real neighbors, real locations, and real decisions — powered by first-party Verified Location Identity data and AI solutions that help brands drive action," said Anthony Di Muccio, Vice President of North America Sales at Nextdoor. "The opportunity to connect brands with real household decision-makers at scale is enormous, and I can't wait to get to work."
About Nextdoor
Nextdoor is the essential neighborhood network for over 105 million verified neighbors, offering trusted local news, real-time safety alerts, neighbor recommendations, for sale and free listings, and local events. Nextdoor connects neighbors to the people, places, and information that matter most in their local communities. In addition, businesses, news publishers, and public agencies use Nextdoor to share important information and engage with neighbors at scale.
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