Moon Rabbit, an independent advertising and marketing agency specializing in the pharmaceutical and healthcare sectors, has announced the formal appointment of Loren Levinson as EVP, Executive Strategy Director. Having joined the agency in mid-2025, Levinson has already been instrumental in advancing client initiatives and enhancing the firm's strategic framework. This move comes during a period of sustained growth for the agency as it seeks to deepen its expertise in intimacy-driven healthcare marketing.
Loren Levinson has been appointed as EVP, Executive Strategy Director at Moon Rabbit.
Levinson brings nearly 20 years of experience in healthcare marketing and behavioral science.
She holds an MA in psychology and neuropsychology, aiding in the translation of complex science into resonant strategy.
Her previous leadership roles include positions at Wildtype Health, McCann Health Network, and Grey Group.
The appointment supports Moon Rabbit’s recent momentum, including its first Great Place To Work Certification.
Moon Rabbit's client roster includes major industry names such as AbbVie, Jazz Pharmaceuticals, and Tarsus Pharmaceuticals.
The addition of Levinson to the executive team is designed to reinforce Moon Rabbit’s focus on human-centered thinking. With a background rooted in neuroscience and clinical research, Levinson is uniquely positioned to bridge the gap between technical scientific concepts and emotionally grounded business objectives. Her approach leverages behavioral insights to help healthcare clients navigate market complexities and deliver commercially impactful campaigns.
"Loren helps us go deeper in understanding the people our brands serve and turns that insight into creative that not only stands out, but drives real business impact for clients." - James Tinker, Moon Rabbit managing partner
Prior to her role at Moon Rabbit, Levinson served as the head of strategy at Wildtype Health, where she managed significant oncology portfolios, including Merck’s Keytruda. Her career also includes senior strategic roles at McCann Health Network, Grey Group, and Draftfcb Healthcare. Furthermore, she has contributed as a consumer insight expert across Y&R brand companies, providing a diverse perspective on market research and brand strategy that aligns with Moon Rabbit’s integrated model of strategy, creative, and media.
This leadership expansion follows a series of milestones for Moon Rabbit. The agency was recently recognized in the MM+M Agency 100 list and received the Manny Heart Award from Med Ad News. Their work on the XDEMVY launch for Tarsus Pharmaceuticals earned the Fierce Pharma Marketing New Brand Launch Award. As the agency continues to expand its footprint with clients like BridgeBio and Dompé, the integration of high-level strategic talent remains a priority to maintain its competitive edge in the evolving healthcare communications landscape.
About Moon Rabbit
Award-winning agency Moon Rabbit is driven by the philosophy that uncovering real insights requires getting as close as possible to your audience - and that leads to work that continually punches above its spend. After all, what's more intimate than our health? If you're a healthcare organization looking to make creative work that connects rather than bludgeons, Moon Rabbit wants to hear from you. www.wearemoonrabbit.com
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