Monetizr today announced the appointment of Michelle Suttle as Chief Growth Officer, bringing on a seasoned growth leader as brands look for more effective ways to reach consumers beyond traditional digital channels. Suttle joins Monetizr from Tangible, where she served as Chief Growth Officer, and brings more than two decades of experience across WPP and VML.
Michelle Suttle appointed Chief Growth Officer at Monetizr.
Previously Chief Growth Officer at Tangible with 20+ years at WPP and VML.
Led growth strategy for global brands including Barilla, Coca-Cola, Ferrari, GSK, Haleon, and Keurig.
Monetizr works with Coca-Cola, Haleon, KFC, and Procter & Gamble.
Platform partners with leading game publishers including Kwalee and Voodoo.
Global gaming audience of more than 3.8 billion players.
Over the course of her career, Suttle has led growth and marketing strategy for global brands including Barilla, Coca-Cola, Ferrari, GlaxoSmithKline, Haleon, and Keurig. She is known for building growth strategies that connect brand, media, and customer experience, translating complex market shifts into practical opportunities for companies. An active voice in the industry, she has been featured at the Cannes Lions International Festival of Creativity and participates in networks including the Forrester Women's Leadership Network. She is also engaged with organizations such as The Female Quotient and Advance Women, and is an advocate for neurodiversity in business.
Monetizr works with brands to create interactive, rewarded experiences inside games, giving people something in return for their attention rather than interrupting them. These experiences allow brands to engage consumers directly, gather consented data, and measure impact in real time. Companies including Coca-Cola, Haleon, KFC, and Procter & Gamble already use Monetizr to run campaigns across a network of leading game publishers such as Kwalee and Voodoo, demonstrating the platform's ability to deliver at scale. Suttle joins Monetizr as demand accelerates among global advertisers seeking more measurable, privacy-safe ways to engage consumers.
As Michelle Suttle, Chief Growth Officer at Monetizr, stated: "The industry is rethinking how it earns attention. Monetizr is forward-thinking. Rather than interrupting consumers, brands become part of the experience, earning the kind of high-quality attention that drives both engagement and action."
Andris Merkulovs, Co-founder and CEO of Monetizr, added: "Michelle brings a rare combination of brand, growth, and strategic depth. As advertisers rethink how they earn attention, her experience working with some of the world's leading brands will be critical in helping Monetizr scale and define what comes next for in-game advertising."
About Monetizr
Monetizr is an advertising platform that helps brands connect with consumers through opt-in, rewarded experiences inside games. By combining direct consumer engagement with real-time measurement, Monetizr enables brands to run campaigns that people actively choose to participate in. Operating across a global gaming audience of more than 3.8 billion players, Monetizr works with leading brands and publishers to deliver high-attention, measurable brand experiences at scale.
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