Moloco has announced the launch of the Moloco Agency Partner Program, a new initiative that strengthens collaboration with global agencies and recognizes those helping brands drive growth on the Moloco platform. The program launches with more than a dozen founding partners across North America, EMEA, LATAM, and APAC.
Moloco launches Global Agency Partner Program with 12+ founding partners.
Founding partners include PMG, Dentsu UK&I, M+C Saatchi Performance, SplitMetrics, and RocketLab.
Program provides certification, education, dedicated support, and co-marketing opportunities.
Agencies can unlock strategic planning and executive engagement opportunities.
Covers North America, EMEA, LATAM, and APAC regions.
Moloco is an AI-native performance advertising company for the open Internet.
As advertisers expand their performance marketing strategies across channels such as mobile apps and connected TV, agencies play an important role in helping clients identify new growth opportunities and drive measurable business outcomes. The Moloco Agency Partner Program gives agencies access to resources, support, and strategic collaboration to deepen their expertise on the Moloco platform, and provide an opportunity to deliver greater value to clients while growing their own businesses. Partners gain access to certification and education, dedicated support, co-marketing opportunities, and closer collaboration with Moloco's product and go-to-market teams.
The program launches with more than a dozen founding partners across North America, EMEA, LATAM, and APAC, including PMG, Dentsu UK&I, M+C Saatchi Performance, SplitMetrics, RocketLab, Admiral Media, Addict Mobile, Tappx, BlueMedia/Madhouse, GatherOne, Yaaha, CyberZ, and Opt. As agencies deepen their partnership with Moloco, they can unlock additional opportunities for strategic planning, executive engagement, and joint marketing initiatives designed to help grow their businesses alongside their clients.
"Agencies play a critical role in helping marketers navigate a rapidly changing advertising landscape," said Sunil Rayan, Chief Business Officer, Moloco. "We're committed to giving our agency partners the education, collaboration and support they need to create even greater value for their clients. By working more closely together, from education and product collaboration to joint go-to-market initiatives, we can help marketers unlock new growth opportunities while giving agencies another way to differentiate themselves."
"As brands prioritize measurable performance and scalable growth, partners like Moloco play an important role in reaching high-value audiences in harder-to-access environments like mobile apps," said Mary O'Brien, Head of Programmatic, PMG. "Being part of Moloco's Global Agency Partner Program from the onset, and continuing our collaboration with them, is another example of how we help clients drive stronger business outcomes."
About Moloco
Moloco is an AI-native performance advertising company built for the open Internet. Founded in 2013, Moloco has spent more than a decade building AI systems that make ads more effective and has dedicated itself to shaping the future of the Internet economy. Its core business, Moloco Ads, is an AI-native performance advertising platform that empowers mobile app marketers to drive real business outcomes across millions of mobile apps and a growing number of connected TV platforms. Moloco Commerce Media enables retailers and marketplaces to build ad businesses that balance shopper experience with advertiser performance. Moloco's solutions reach over 200 countries and territories, with offices throughout the US, the UK, Germany, Korea, China, India, Japan, and Singapore.
