Moloco has launched Moloco Ads for Performance CTV, an AI-powered solution that brings true performance advertising to connected TV. The platform extends Moloco’s proven mobile AI capabilities to the living room, allowing app marketers to drive measurable downloads and user engagement on the big screen.
Connected TV represents a major growth opportunity for app marketers, yet many existing CTV solutions rely on traditional demographic targeting and post-campaign measurement. Moloco Ads for Performance CTV changes this by building a true performance system from the ground up.
Every impression is optimized in real time against specific marketing outcomes, with attribution handled through the advertiser’s chosen mobile measurement partner. This creates a closed feedback loop that delivers the measurability and precision app marketers expect from mobile campaigns.
“Connected TV represents one of the biggest untapped opportunities for app marketers today,” said Sunil Rayan, Chief Business Officer & General Manager, Moloco Ads. “With Performance CTV, we're bringing the measurability and precision that app marketers expect from mobile to the world of television, giving them a genuinely new way to reach their audiences and drive results where attention has never been more valuable.”
Early campaign results demonstrate strong performance. Campaigns running across both mobile and CTV have shown up to 1.5x higher return on investment on CTV. Additionally, approximately two-thirds of users who install an app after viewing a Moloco-delivered Performance CTV ad do so within six hours.
“Moloco Ads for Performance CTV was a key component of our college basketball strategy for Fanatics Sportsbook this March,” said Blair Hilton, Director of Performance Marketing at Fanatics Betting and Gaming. “Moloco played a central role in delivering strong campaign results – performance exceeded expectations and enabled us to reach a broader audience efficiently.”
Performance CTV is structured around three key pillars:
These capabilities allow app marketers to maintain control, transparency, and accountability while extending their performance strategies to the largest screen in the home.
Moloco’s compound AI system, refined over more than a decade, already reaches two billion consumers across millions of mobile apps. With Performance CTV, this proven technology now extends to connected TV, helping marketers navigate the convergence of mobile, CTV, and retail media.
About Moloco
Moloco is an AI-native performance advertising company built for the open Internet. Founded in 2013, Moloco has spent more than a decade building AI systems that make ads more effective and has dedicated itself to shaping the future of the Internet economy. Its core business, Moloco Ads, is an AI-native performance advertising platform that empowers mobile app marketers to drive real business outcomes across millions of mobile apps and a growing number of connected TV platforms. Moloco Commerce Media, the company's AI-native retail media business, enables retailers and marketplaces to build ad businesses that balance shopper experience with advertiser performance. Moloco's solutions reach over 200 countries and territories, and the company has offices throughout the US, the UK, Germany, Korea, China, India, Japan, and Singapore.
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