MNTN has released significant enhancements to QuickFrame AI, its AI-powered video creation platform, enabling brands to produce professional, performance-ready TV and social videos in minutes. The updates introduce reusable brand assets for consistent characters, products, and locations, along with director-level controls, scene effects, and advanced orchestration to address creative production bottlenecks and support rapid testing and iteration at scale.
While targeting, measurement, and reach in Connected TV have advanced rapidly, video creative production has remained a major constraint for marketers. QuickFrame AI bridges this gap by combining AI generation speed with professional editing controls, allowing teams to move from concept to finished, on-brand video in minutes. This enables continuous iteration, faster testing, and greater creative output to match modern campaign velocity.
The latest release transforms QuickFrame AI into a scalable brand creative system. Users can generate or upload products, characters, and locations once, then store them in a central library with detailed profiles and metadata. These reusable building blocks ensure visual consistency across scenes and entire campaigns, whether generated from text prompts, visual references, or product URLs.
Marketers gain director-level precision to guide product placement, character movement, scene atmosphere, and cinematography. A new effects library provides pre-built scene enhancements that solve common issues like limited output control or post-generation editing needs. Users can select effects and insert brand-specific references to customize moments instantly.
QuickFrame AI’s orchestration layer intelligently combines leading AI models, ensuring outputs maintain narrative flow, spatial logic, and high visual fidelity. This foundation supports rapid delivery of professional-quality videos while integrating the most advanced capabilities available.
“Since the beta launch late last year, QuickFrame AI has become one of the fastest-growing tools in the MNTN suite,” said Mark Douglas, Founder and CEO of MNTN. “We proved that anyone can go from idea to a ready-to-run video in minutes, with AI orchestration and real editing control. With the latest release, we’re taking the next step - giving marketers a way to create consistent, on-brand video at scale so they can test, iterate, and grow at the speed modern marketing requires.”
MNTN’s new brand campaign, “Did AI Do That?” features actor and comedian Jaleel White to illustrate the platform’s speed and simplicity. The campaign highlights how advertisers can transform ideas into TV-ready ads using QuickFrame AI, emphasizing its role in accelerating creative workflows.
QuickFrame AI remains available in beta, with these features now live for users. Advertisers can explore more at quickframe.com.
About MNTN
MNTN is the Hardest Working Software in Television™, bringing unrivaled performance and simplicity to Connected TV advertising. Our self-serve technology makes running TV ads as easy as search and social and helps brands drive measurable conversions, revenue, site visits, and more. MNTN was named one of Fast Company’s Most Innovative Companies and Next Big Things in Tech and was recently featured on the cover of INC’s Best in Business Issue.
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