Mediaocean, the foundational software and AI partner for omnichannel advertising, today announced the launch of NIVO AI, with Innovid agents already delivering workflow efficiency gains of up to 90% compared to manual campaign setup. The results came from pilot programs with brands and agencies, including Canvas, Fan Duel, Optimum, Paddy Power, and Tailwind EMEA. As AI reshapes the advertising landscape, NIVO turns intelligence into action by bringing together data, decisioning, and execution into a seamless, connected experience.
NIVO AI delivers up to 90% workflow efficiency gains compared to manual campaign setup.
Pilot programs included Canvas, Fan Duel, Optimum, Paddy Power, and Tailwind EMEA.
NIVO includes Creative Generator Agent, Campaign Trafficking Agent, Reporting Agent, and Creative Optimizer Agent.
Campaigns can go live in minutes with briefs, emails, and spreadsheets automatically transformed into ready-to-run execution.
NIVO extends integrations with Meta ads AI connectors and Snapchat AI-powered workflows.
Gartner reports 88% of CMOs expect generative AI to positively impact marketing investment and strategy.
Built on Innovid's omnichannel ad serving foundation, NIVO is the AI brain that bridges tools, teams, and workflows to ensure every signal leads to action, and every action drives performance.
With the launch of NIVO, Innovid expands the agentic AI footprint it established last year with Orchestrator. Specialized agents, powered by NIVO, execute across creative, delivery, measurement, and optimization, while Orchestrator connects everything to keep campaigns running smoothly.
"NIVO thinks, Orchestrator connects, and Agents act," said Zvika Netter, Chief Innovation Officer, Mediaocean, and CEO, Innovid. "The result is a virtuous cycle where campaigns launch faster, adapt in real time, and improve continuously."
"NIVO represents a shift from managing campaigns to orchestrating outcomes," said Stephen Rubino, Media Operations Manager, FanDuel Group. "This will improve our internal efficiency allowing us to spend more time authentically speaking with our customers about their favorite sports."
"What excites me about NIVO is its ability to turn insights into action," said Raul Tafur, VP, Paid Social & Strategy, Canvas Worldwide. "Too often, teams spend time identifying opportunities but struggle to operationalize them at scale. NIVO has the potential to help brands move faster, reduce manual work, and focus more on strategic decision-making."
Innovid's growing suite of specialized agents is designed to execute high-impact tasks. Together, NIVO-powered agents help advertisers move from idea to execution to optimization with greater speed, ease, and impact.
Creative agents improve performance before and during campaigns:
Creative Generator Agent: Generate and adapt creative at scale.
Predictive Scoring Agent: Anticipate performance before launch.
Deliver agents compress weeks of manual work into minutes:
Campaign Trafficking Agent: Automatically build and traffic campaigns.
Campaign QA Agent: Catch errors before they go live.
Decisioning Agent: Translate strategy into dynamic execution.
Taxonomy Agent: Standardize taxonomy for cleaner data.
Measure agents surface instant performance insights:
Reporting Agent: Instantly answer performance questions across channels.
Creative Insights Agent: Surface real-time creative asset level insights.
Optimize agents refine in real time for better outcomes:
Creative Optimizer Agent: Continuously improve creative and campaign outcomes in-flight.
Reach and Frequency Agent: Identify overexposed and underexposed households in real time.
NIVO also extends intelligent orchestration across the broader advertising ecosystem through integrations with emerging AI frameworks and partner environments, including Meta ads AI connectors and AI-powered workflows from Snapchat. By connecting directly into platforms where marketers already operate, NIVO helps unify workflows, accelerate execution, and enable smarter decisioning across the AI-driven advertising lifecycle.
The launch comes as the advertising industry increasingly shifts from AI experimentation toward execution and automation. Gartner recently reported that 88% of CMOs expect generative AI to positively impact marketing investment and strategy, while identifying advertising optimization, workflow automation, analytics acceleration, and strategic creative development among the most valuable AI use cases for marketers.
Recent Forrester research highlights that the most effective AI agent deployments are those that drive measurable operational efficiency gains, integrate into core business workflows, and scale across high volumes of work.
NIVO brings together intelligence, orchestration, and execution into a more connected way of running advertising. With future applications being scoped across all Mediaocean surfaces and solutions, NIVO stands ready to transform the future for the entire industry.
About Innovid
Innovid is the leading omnichannel advertising platform, empowering marketers to create, deliver, measure, and optimize ad-supported experiences. At the core of Innovid is NIVO, powering AI agents and orchestration to activate, adapt, and optimize campaigns across the advertising lifecycle. As part of Mediaocean, Innovid is tied into Prisma, the industry's core ad infrastructure for planning, buying, and billing, as well as Protected for verification, fraud detection, and brand safety
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