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Mediaocean has announced the appointment of Guy Kuperman as Chief Strategy Officer.
The appointment comes at a time when agentic AI is reshaping the advertising ecosystem and increasing pressure on marketers to simplify complex technology stacks while improving media performance. Mediaocean continues to position itself as an independent, interoperable hub that spans the full advertising workflow — from planning and buying to finance, creative, delivery, measurement, optimization, and verification.
Kuperman will lead key growth initiatives, including deepening strategic alliances that expand Mediaocean’s footprint and unlock greater performance from every media dollar. His responsibilities include scaling partnerships with major platforms, streaming publishers, walled gardens, and emerging AI innovators while ensuring the company remains neutral and client-aligned.
“Our industry doesn’t need more point solutions; it needs cohesion,” said Bill Wise, CEO, Mediaocean. “We’ve spent the last decade assembling an independent, interoperable platform that reduces friction and helps advertising operate more efficiently. Guy understands and drives both our strategic architecture and the ecosystem. Expanding his role ensures that our strategy, partnerships, and corporate development efforts stay tightly aligned and executed as we enter our next phase of growth centered around AI.”
Kuperman will guide continued integration across Mediaocean’s business units, building on the merger of Innovid and Flashtalking and the ongoing alignment of the broader portfolio with Prisma and Protected. His focus will be on delivering the full value of the company’s combined data, workflow, and AI capabilities to customers.
“The market is evolving at a pace we’ve never seen before, and Mediaocean is uniquely positioned to steer this change,” said Kuperman. “Together with phenomenal partners and clients, we are architecting the advertising market’s path forward. My focus will be on ensuring our strategy becomes a tangible operational engine that delivers unparalleled value to our global partners as they navigate a complex, AI-first future, and I am thrilled to take this expanded role.”
About Mediaocean
Mediaocean provides end-to-end software and AI for advertising, making content more accessible around the world. Our vision is a perpetually thriving media industry where marketing drives sustainable growth for the global economy. With over $200 billion in annualized ad spend running through its platforms, the company supports 100,000 users across the globe.
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