Magnite, the world’s largest independent sell-side advertising company, has partnered with NOVA Entertainment to enable programmatic access to the Nova Retail Network, one of Australia’s leading in-store audio networks. This collaboration brings premium digital audio inventory from high-traffic retail environments directly into Magnite’s programmatic platform, allowing advertisers to reach millions of shoppers at the point of purchase with greater efficiency, flexibility, and scale.
The Nova Retail Network reaches millions of shoppers across Australia, delivering targeted audio content and advertising directly at the point of sale. By integrating with Magnite’s sell-side platform, the partnership enables advertisers to activate campaigns programmatically—reducing manual processes, improving efficiency, and opening new opportunities to influence consumer behavior in retail settings.
“We’re excited to be working with Magnite to unlock additional value for our audio offering and bring this innovative opportunity to market,” said Nicole Bence, Chief Commercial Officer at NOVA Entertainment. “The Nova Retail Network represents a highly engaging environment where brands can connect with shoppers in real time, and we look forward to being able to deliver greater flexibility, efficiency and scale for our advertising partners.”
“Programmatic is rapidly transforming the audio landscape, and the growth of in-store audio environments represents an exciting new frontier for brands,” said Yael Milbank, Managing Director, Australia and New Zealand at Magnite. “We’re thrilled to be working with NOVA Entertainment to bring programmatic capabilities to the Nova Retail Network and help advertisers reach audiences in the moments that matter most – right at the point of purchase.”
This partnership underscores the increasing role of programmatic in audio advertising, especially in contextual, high-intent environments like retail, where brands can drive immediate impact during the shopper journey.
About Magnite
We’re Magnite, the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, vibrant Mumbai and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.
About NOVA Entertainment
NOVA Entertainment is Australia’s leading independent audio entertainment business. NOVA Entertainment owns and operates the Nova Network, the Smooth FM Network, FIVEAA Adelaide, Star 104.5 NSW Central Coast and a suite of DAB+ stations including Smooth FM, Smooth Relax, Nova Throwbacks, Nova 90s and Coles Radio. The company’s broadcast offering is complemented by a range of on-demand assets across digital, social, mobile and podcasting. NOVA’s market-leading platforms span every aspect of the audio experience and are powered by the creativity and expertise that deliver meaningful connections between brands and audience.
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