LoopMe, a global leader in brand performance, has announced the launch of Chartboost Direct, a specialized toolkit designed to help mobile app publishers capture brand-side demand. This launch positions LoopMe as a critical nexus between web-based supply-side platforms (SSPs) and the mobile app ecosystem. The initiative arrives as consumer behavior shifts away from traditional web browsing; recent research indicates that nearly 20% of GenAI users spend less time on the web, while a significant portion has increased their engagement with mobile gaming apps.
Chartboost Direct acts as a brand-focused SDK for in-app environments.
The platform provides direct access to brand demand without altering existing ad tech stacks.
Features include Direct Pay, allowing publishers to receive payments directly from brand SSPs.
Direct Deals enable the creation of ad placements with PMP deal IDs called from the ad-server.
Marketplace Deals package inventory with dynamic signals for transacting with brand partners.
LoopMe’s patented AI optimization drives incremental yield and faster rendering for ad formats.
While brand demand is increasingly moving toward mobile applications, the in-app advertising ecosystem was historically not constructed to support the specific measurement and data signals required by brand advertisers. Chartboost Direct addresses this disparity by providing the infrastructure necessary to make brand demand function at scale within mobile apps. By delivering cleaner supply paths and better user experiences, the platform allows publishers to access higher CPMs associated with premium brand campaigns.
“Traditionally, premium mobile supply has been blocked by reseller constraints or lack of interoperable buying signals,” comments Mike Laband, Group SVP, US Revenue at Magnite. “Chartboost Direct now brings SSPs and brands an alternative path directly into quality in-app publisher environments. AI-enriched bid-streams will provide publishers with built-in, accurate brand signals, measurement, and data, enhancing the user experience."
The launch of Chartboost Direct is a strategic response to the decline in traditional web traffic. As users transition to generative AI tools and mobile-first environments, brands require new inventory sources that provide direct supply rather than reseller traffic, which is often penalized through Supply Path Optimization (SPO). LoopMe’s toolkit offers a programmatic path for brand demand that integrates seamlessly with current publisher technology stacks.
Stephen Upstone, CEO and Founder of LoopMe, commented: “As web traffic declines, brands need new inventory sources to replace web, but these often require direct supply, and we see reseller traffic being penalized through SPO. At the same time, publishers want brand demand programmatically, but have limitations through their current tech stacks.”
Powered by LoopMe’s patented AI, the Chartboost Direct toolkit benefits from more than 100 global sellers delivering direct brand demand. The infrastructure supports both brand and traditional user acquisition (UA) demand from top DSPs and SSPs, featuring faster rendering for display and video formats. Additionally, the platform provides publishers with 1st-party DMP access and user demographic analytics to further refine their monetization strategies and improve overall publisher yield.
About LoopMe
LoopMe is the global leader in brand performance, redefining brand advertising for the digital and app ecosystem. LoopMe was the first to apply AI to brand advertising and its Intelligent Marketplace, finding solutions to industry challenges that haven't previously been solved. With consumer insights and AI at its core, LoopMe makes brand advertising better, outperforming industry benchmarks for leading global brands. Our vision is to change advertising for the better, by building technology that will redefine brand advertising. LoopMe was founded in 2012 and is headquartered in the UK, with global offices across New York, Boston, Atlanta, Chicago, Detroit, San Francisco, Los Angeles, Toronto, Singapore, Sydney, Melbourne, Dnipro, Krakow, Beijing, Shanghai and Hong Kong.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.