Locality, the leading local TV advertising platform, has announced the appointment of Steve Fish and Adam Quinn as Vice Presidents of Sales. The hires are a strategic move to scale Collective, Locality’s unified, audience-based solution that allows national advertisers to activate local broadcast and streaming inventory at scale.
Key Appointments: Steve Fish and Adam Quinn join as VPs of Sales.
Focus Area: Accelerating market adoption of the Collective solution.
Strategic Context: The move comes ahead of the Upfronts, as advertisers seek more coordinated, data-driven ways to reach local audiences.
Executive Leadership: They will report to Brian Morse, VP and Head of Collective, under the broader direction of CEO Michael Collins.
Backgrounds:
Steve Fish: Formerly of Ampersand, DirecTV Ad Sales, and ITN Networks.
Adam Quinn: Formerly of Simulmedia, ESPN, and National Geographic Partners.
As the television landscape converges, national advertisers face the "Governance Friction Gap" of managing fragmented local markets. Collective acts as a centralized bridge, offering:
Unified Access: National planning across local broadcast with streaming extension for incremental reach.<!---->
<!----><!----><!----><!----><!----><!----><!----><!---->Audience-First Buying: Moves away from traditional ratings toward data-driven, audience-based activation.<!---->
<!----><!----><!----><!----><!----><!----><!----><!---->Efficiency at Scale: Simplifies the complexity of buying across all 210 U.S. DMAs.<!---->
<!----><!----><!----><!----><!----><!----><!----><!---->The appointment of Fish and Quinn is the latest in a series of aggressive expansions for Locality in 2026. The company is actively integrating technologies to modernize the local ad-buying experience:<!----><!----><button aria-label="View source details for citation from Nielsen. Opens side panel." data-hveid="0" data-ved="0CAAQvoAQahgKEwjqpYK425WUAxUAAAAAHQAAAAAQvwQ"><!----><!----></button><!----><!----><!---->
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Acquisition of Deben (March 2026): Locality recently acquired Deben, a media planning software firm.<!----> Deben's CEO, Prasad Joglekar, joined as SVP of Data Science & Architecture to enhance cross-platform optimization.<!---->
<!----><!----><!----><!----><!----><!----><!----><!---->Nielsen Integration (April 2026): A new partnership with Nielsen was launched to improve measurement consistency across linear and streaming.<!---->
<!----><!----><!----><!----><!----><!----><!----><!---->Proprietary Tech Stack: Collective is supported by Darwin (AI-powered optimization), Audience Engine (predictive insights), and LocalX (streaming activation).<!---->
<!----><!----><!----><!----><!----><!----><!----><!---->"Local television is one of the most powerful advertising platforms, and also one of the most complex to execute at scale. As demand grows for more efficient, data-driven ways to reach audiences... we're investing in the people and infrastructure required to simplify that process."
— Michael Collins, CEO of Locality
