Locality, the leading local TV advertising platform connecting brands to local audiences across broadcast and streaming, has appointed Kouros Esfahany as its new Chief Technology Officer. The appointment supports the company’s efforts to unify its platform and strengthen its data strategy as broadcast and streaming converge.
Quick Intel
"As broadcast and streaming continue to converge, the need for a unified, data-driven approach to local advertising has never been greater," said Michael Collins, CEO of Locality. "We've been building the technology and data foundation to support that shift, giving buyers and planners a clearer, more consistent way to plan, execute, and measure campaigns across markets and better understand the distinct value broadcast and streaming each deliver. Kouros has a proven ability to turn complex technology into real outcomes, and he'll play a key role in what comes next for us."
As CTO, Kouros Esfahany will lead the advancement of Locality’s proprietary technologies. This includes LocalX, the platform for planning, buying, and optimizing local video campaigns; Darwin, its AI-powered local broadcast planning and optimization solution; Collective, which enables national-scale planning and activation across local TV; and further development of Audience Engine for enhanced predictive audience insights.
"Local advertising is undergoing a profound transformation as scale and precision come together," said Kouros. "Locality has built a strong cross-platform footprint across the TV ecosystem, combined with historical local campaign data and advanced analytics in a single, unified workflow. My focus will be on accelerating the technology that connects these pieces—using automation, AI-driven insights, and integrated data infrastructure to power a more intelligent and efficient marketplace between buyers and premium local TV inventory."
Kouros is a published author and holder of 14 U.S. patents. He previously served as Chief Technology Officer at XR Extreme Reach and eBay, and as SVP of Engineering at FreeWheel. His experience in bridging long-term technology vision with practical business results will help Locality deliver a more accountable and data-driven future for local TV advertising.
About Locality
Locality is the industry's leading local TV advertising platform built for the converging world of broadcast and streaming, wholly owned by One Equity Partners. Operating across all 210 U.S. DMAs, Locality brings together premium broadcast and streaming inventory, data, and technology into a single platform. Its proprietary technologies include LocalX for planning, buying, and measurement; Darwin, its AI-powered local broadcast planning and optimization solution; Audience Engine, which transforms more than 25 billion local impressions into predictive audience insights; and Collective, which enables advertising planners and buyers to plan and activate across local TV at national scale with greater efficiency. Visit locality.com for more information.
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