Mynt Performance Marketing has welcomed Laura Molen, former President of Advertising Sales & Partnerships at NBCUniversal, to its Board of Directors, signaling a strategic move to enhance its innovative performance marketing solutions for global brands. This appointment aligns with Mynt's mission to navigate the complexities of the evolving media landscape and deliver measurable results for its clients.
Laura Molen, ex-NBCUniversal executive, joins Mynt's Board of Directors.
Molen brings decades of expertise in advertising and media innovation.
She led NBCUniversal’s One Platform and Peacock’s $1B ad revenue growth.
Mynt aims to scale performance marketing with Molen’s strategic insight.
The appointment strengthens Mynt’s leadership for global brand partnerships.
Mynt focuses on data-driven, high-ROAS campaigns for fast-growing brands.
Laura Molen is a seasoned media executive known for her transformative contributions to the advertising industry. During her tenure at NBCUniversal, she pioneered One Platform, a cross-channel advertising strategy that integrated traditional and digital media to maximize reach and impact. Her leadership also drove Peacock’s ad-supported streaming platform to exceed $1 billion in revenue, establishing it as a key player in the streaming market. Molen’s ability to forge partnerships with global brands, agencies, and technology leaders positions her as a valuable asset to Mynt’s mission of delivering cutting-edge performance marketing solutions.
Molen’s appointment comes at a pivotal time for Mynt Performance Marketing, as the company seeks to solidify its position as a strategic growth partner for brands navigating today’s dynamic marketing ecosystem. Her expertise in blending creativity, data, and accountability aligns seamlessly with Mynt’s approach, which emphasizes advanced attribution and relentless optimization to achieve an average 4x return on ad spend (ROAS) for clients. “Performance marketing is at an inflection point, and Mynt is leading the way with a model that blends creativity, data, and accountability,” said Molen. “I'm excited to join the Board and help scale this vision with some of the industry's most ambitious brands.”
Mynt Performance Marketing has already generated over $2 billion in incremental client revenue, leveraging its unique combination of direct supply access and data-driven strategies. Molen’s addition to the Board underscores Mynt’s commitment to building a world-class leadership team capable of driving measurable results for fast-growing brands. As the company continues to expand its global footprint, Molen’s strategic insights will be instrumental in shaping its future growth and innovation.
Mynt’s appointment of Laura Molen reflects its dedication to staying at the forefront of performance marketing. By integrating her expertise, Mynt is poised to enhance its offerings, delivering unparalleled value to brands seeking to thrive in a competitive digital landscape.
Mynt Performance Marketing is the premier performance video and audio media partner, led by Scott Termini (CEO) and Shane Yarchin (COO), and backed by an investor group led by Bruce Friedman (Executive Chairman) and Wedbush Capital. The agency has generated more than $2B in incremental client revenue and delivers 4x average ROAS on evergreen campaigns. By uniquely combining direct supply access, advanced attribution, and relentless optimization, Mynt makes media dollars work harder for fast growing brands. Learn more at www.myntagency.com.
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