KNOREX Ltd., a leading provider of AI-driven advertising technology solutions, today announced major advancements to its KNOREX XPO platform. The update introduces an AI-powered Keyword Optimizer for Google Ads and a sophisticated Machine Learning-based Data-Driven Attribution (DDA) model for Meta, Google, TikTok, and other major native platforms. The enhancements are designed to help advertisers improve return on investment, reduce customer acquisition costs, and drive more efficient campaign performance.
AI-driven marketing and advertising market projected to surge from 20.4billionin2024toover80 billion by 2030 (Grand View Research).
Keyword Optimizer pilot achieved 31% improvement in average CPC using only 4% of total spend.
Generated over additional 7% of new clicks from rotated keywords.
DDA model uses machine learning to bridge gap between disparate platforms.
KNOREX operates in United States, Vietnam, India, Malaysia, and Singapore.
KNOREX XPO includes previously announced KAIROS bid and CPA models.
The KNOREX XPO Keyword Optimizer eliminates the friction of manual keyword management. By dynamically replacing underperforming or stagnant terms with high-potential alternatives, the engine ensures campaigns remain competitive and cost-efficient in real-time. In a pilot program across 26 active campaigns, the Optimizer delivered significant performance gains: a 31% improvement in average Cost-Per-Click (CPC) by using only 4% of total spend to generate a disproportionate share of total clicks, and generated over additional 7% of new clicks from rotated keywords. The optimizer continuously removes non-performing keywords and replaces them with high-potential alternatives, ensuring campaigns remain active, competitive, and cost-efficient without manual intervention.
As digital ecosystems become increasingly fragmented, advertisers struggle to track the true customer journey. KNOREX's new DDA model utilizes machine learning to bridge the gap between disparate platforms, providing a unified view of performance. Key capabilities include better visibility across the entire customer journey, clear identification of which campaigns drive conversions, and improved understanding of return on advertising spend. These enhancements integrate seamlessly with KNOREX's existing AI suite, including the previously announced KAIROS bid and CPA models. Together, they establish KNOREX XPO as a comprehensive platform for automated campaign optimization at scale, intelligent discovery of new traffic and keyword opportunities, transparent cross-channel attribution, and sustainable improvements in Return on Ad Spend (ROAS).
About KNOREX Ltd.
Founded in 2009, KNOREX Ltd. (NYSE American: KNRX) is a B2B technology company that provides AI-driven cross-channel programmatic advertising products and solutions to help businesses simplify digital advertising. The Company's flagship platform, KNOREX XPO, is an AI-powered, cloud-based advertising technology platform that enables marketers to efficiently plan, execute, and optimize cross-channel ad campaigns across a diverse range of digital media, including social media, search, CTV/OTT, video, audio, display, native, and DOOH advertising. KNOREX serves global enterprises, agencies, and brands across multiple industries, helping them navigate the rapidly evolving digital advertising landscape with automated, intelligent, and data-driven solutions.
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