KNOREX Ltd., a leading provider of AI-driven cross-channel programmatic advertising solutions, today announced that it is pursuing a strategic carve-out of AscendX Media Technologies Pte. Ltd., its wholly owned publisher monetization subsidiary. Under the proposed structure, AscendX would be separated and independently capitalized with investment from external investors, and KNOREX expects to retain a minority equity interest in AscendX.
AscendX is a publisher monetization platform that helps mobile app and game studios, web publishers and other digital content owners grow advertising revenue through server-side technologies, flexible integrations and real-time yield optimization. Its technology is designed to operate alongside publishers’ existing monetization infrastructure, providing access to additional demand and greater control and transparency over monetization.
Since its formation within KNOREX in June 2025, AscendX has progressed from product development into commercial deployment with live publisher deployments across 10 live publishers and more than 70 app and game bundles. In 2026 year-to-date, AscendX has supported more than 2.0 billion advertising impressions across these publishers and bundles. AscendX’s publisher inventory reaches users globally, with the United States representing its largest market and meaningful reach across APAC, Europe and Latin America.
AscendX supports integrations with major global advertising demand platforms, including The Trade Desk, Meta Audience Network, Microsoft Monetize, OpenX and Magnite, enabling publishers to access additional demand through AscendX’s monetization infrastructure. AscendX continues to expand its commercial pipeline with five additional leading publishers currently in advanced commercial discussions and expected to onboard in the fourth quarter of 2026.
KNOREX believes the proposed carve-out has the potential to support strategic priorities of both AscendX and KNOREX in three key areas: growth capital for AscendX and elimination of funding needs for KNOREX, continued participation in AscendX’s growth through retained minority equity interest, and greater focus on the core business including KNOREX XPO platform, KAIROS AI engine and Agentic AI initiatives.
The proposed carve-out is expected to enable AscendX’s growth with capital raised directly by AscendX from external investors. If completed, KNOREX expects the transaction to eliminate the need for KNOREX to fund AscendX’s future growth and allow the Company to dedicate its resources to the KNOREX XPO platform and other strategic priorities. Through its retained minority equity interest in AscendX, KNOREX would continue to participate in AscendX’s potential future value creation.
“We are seeing growing commercial momentum across our publisher relationships, demand integrations and pipeline, together with increasing interest from external investors,” said Phu Le, CEO and Co-founder of AscendX. “With dedicated capital and resources, AscendX would be able to focus fully on expanding our publisher base, deepening our demand and platform integrations, and accelerating the commercial development of our technology.”
Under the currently contemplated structure, AscendX would be independently capitalized through investment by external investors, and KNOREX is expected to hold a minority equity interest in AscendX following completion. No definitive agreements have been executed, and the structure and terms remain subject to negotiation, due diligence, execution of definitive agreements and applicable approvals. Because Mr. Le also serves as a director and Vice President of Operations of KNOREX, the proposed transaction will be reviewed and approved by the Audit Committee of the Company’s Board of Directors.
About KNOREX Ltd.
Founded in 2009, KNOREX Ltd. is a B2B technology company that provides AI-driven cross-channel programmatic advertising products and solutions. The Company’s flagship platform, KNOREX XPO™, is an AI-powered, cloud-based programmatic advertising technology platform that enables marketers to efficiently plan, execute, and optimize cross-channel advertising campaigns across a diverse range of digital media, including social media, search, CTV/OTT, video, audio, display, native, and digital-out-of-home (DOOH) advertising.
About AscendX Media Technologies
AscendX Media Technologies Pte. Ltd. is a Singapore-based publisher monetization technology company that enables mobile app and game studios, web publishers and cross-platform content owners to grow advertising revenue through server-side technologies, flexible integrations and dynamic real-time yield optimization. AscendX provides publishers with a complementary server-side monetization path designed to operate alongside their existing mediation infrastructure, enabling access to additional global demand while providing greater transparency and control over pricing and monetization. Its technology includes customized mobile SDKs, a fully managed server-to-server bidding backend, real-time reporting and insights, and monetization APIs and integration support. AscendX is currently a wholly owned subsidiary of KNOREX Ltd.
