JWX, a technology firm specializing in connecting premium content with advertisers and consumers, has entered into an exclusive agreement with QuantumPath, an agentic media planning and buying platform. This partnership introduces an independent, multi-DSP agentic cross-platform orchestration layer designed to sit above existing buying platforms. The integration aims to significantly reduce the manual labor currently required for campaign building and optimization, addressing the operational inefficiencies and error risks inherent in modern advertising workflows.
JWX and QuantumPath launch an exclusive agentic infrastructure for cross-platform media buying.
The orchestration layer automates campaign setup across multiple DSPs, reducing manual input time.
QuantumPath supports 12 of the 14 critical media workflows identified by the IAB.
The technology allows advertisers to maintain existing tools while gaining granular performance control.
Integration with JWX’s publisher network provides behavioral signals for improved ROI.
The platform features AI-driven decisioning for pacing, anomaly detection, and unified reporting.
The transition from manual, UI-based execution to agentic automation marks a pivotal shift for the advertising industry. Currently, traders often spend entire days inputting single campaign briefs across as many as five different DSPs. By providing a single orchestration layer that normalizes setup across these major platforms, QuantumPath and JWX enforce accuracy and surface cross-platform intelligence that individual DSPs cannot provide on their own.
“Since the invention of the original JWPlayer, JWX has been committed to continuous innovation. Agentic technology is just the newest frontier,” said John Nardone, CEO of JWX. “For agencies and advertisers, Quantum Path delivers dramatically faster, more accurate campaign execution and control across every major buying platform, without having to replace a single tool they already rely on. Combined with our publisher network and the behavioral signals it generates, advertisers will benefit from increased working dollars and stronger ROI.”
QuantumPath’s platform is powered by AI-driven decisioning that simplifies operational complexity. As of 2025, the platform has supported hundreds of campaign setups and governed hundreds of live campaigns across more than a dozen advertising platforms. The technology aligns with the IAB’s 2025 State of Data Report, covering essential workflows such as pacing, optimization, and unified reporting.
“In 2025, QuantumPath addressed agency requirements to orchestrate fully-agentic campaigns across multiple DSPs,” said Jeff Hirsch, CEO of QuantumPath. “Today, the platform supports more than 12 of the 14 critical media workflows identified in the IAB’s 2025 State of Data Report—spanning campaign setup, pacing, anomaly detection, optimization, and unified reporting. Since April 1, 2025, we’ve supported 233 campaign setups and governed 381 live campaigns across more than a dozen advertising platforms. Partnering with a company like JWX gives us the scale, resources, and global footprint needed to take this capability to the broader market.”
This partnership complements JWX's broader capabilities in content transformation and distribution. Following its acquisition of Aug X Labs, JWX has expanded its AI-assisted commercial video studio, enabling publishers to monetize narrative-driven media with greater efficiency. By combining these creative assets with the new agentic activation layer, JWX offers a comprehensive ecosystem for publishers and advertisers to navigate a fragmented media landscape without compromising brand trust or user experience.
About JWX
JWX’s mission is to provide technology that empowers media businesses to connect their content with consumers across every platform. We help publishers transform content into multi-format experiences, reach audiences wherever attention moves, and strengthen monetization in a fragmented landscape. As part of the broader ecosystem, JWX also supports streaming companies and advertisers with solutions built for how modern media is distributed and consumed. Learn more at www.jwx.com.
About QuantumPath AI
QuantumPath is a team of seasoned media operators who have experienced firsthand the challenges of fragmented platforms and inefficient workflows. Built as a smart, agentic orchestration layer, QuantumPath unifies and coordinates best-in-class setups and solutions—empowering traders and organizations to fully harness the power of the digital ecosystem. Dedicated to helping organizations of all sizes keep pace with the accelerating speed and complexity of modern advertising, QuantumPath delivers precision, power, and seamless coordination to meet today’s fast-moving demands.
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