JWX, the technology firm bridging premium content and high-engagement advertising, has announced a strategic partnership with StackAdapt, a leading AI advertising and orchestration platform. This collaboration integrates JWX’s vast video inventory and unique metadata signals directly into the StackAdapt ecosystem. By surfacing in-player data and content intelligence, the partnership allows advertisers to move beyond simple "awareness" campaigns toward high-performance video strategies backed by granular, real-world engagement metrics.
Signal Integration: JWX processes over 21 billion monthly signals from its video player, CMS, and CTV infrastructure, now available via StackAdapt.
Performance Lift: Campaigns using JWX Deep Contextual targeting report a 17% increase in viewability, 13% in interaction rate, and a 37% boost in CTR.
ID-Less Accuracy: Uses in-player targeting and metadata as a powerful proxy for audience intent in a landscape of increasing signal loss.
Direct Supply Path: JWX is verified by Scope3 to be 36% more sustainable than the average video buy.
Streamlined Orchestration: Leverages JWX’s recent acquisitions (True Anthem and Aug X Labs) to help publishers monetize narrative-driven media at scale.
Agentic Ecosystem: Complements JWX’s existing exclusive agreement with QuantumPath, adding a layer of AI-driven orchestration to campaign building.
Traditional video ad targeting often relies on page-level signals that offer little insight into the actual video experience. The JWX and StackAdapt integration changes this by providing visibility into ad exposure, content metadata, and engagement from within the player itself. This "code-on-page" inventory ensures that advertisers are reaching audiences with higher intent and precision, even as traditional identifiers (cookies/IDs) become less reliable.
"Advertisers want their messages to generate ROI, and they are trying to accomplish that during a period of signal loss across the ecosystem," said John Nardone, CEO of JWX. "By integrating JWX’s metadata, we are opening the door to help advertisers and publishers capitalize on a wealth of signal and intent insight."
For StackAdapt, the partnership reinforces its commitment to building a transparent and accountable supply chain. By gaining a more direct path to JWX’s premium video supply, StackAdapt users can optimize their buys based on real-time delivery data and content context.
"Their in-player data provides clearer visibility into content and ad delivery, which aligns with how we evaluate and optimize supply," said Greg Joseph, VP of Inventory Development at StackAdapt. "It’s a meaningful step toward building a more transparent and accountable video ecosystem."
The partnership also benefits publishers, who can now use JWX’s full-stack infrastructure to distribute and monetize differentiated creative assets more efficiently across multiple platforms.
JWX’s mission is to provide technology that empowers media businesses to connect their content with consumers across every platform. We help publishers transform content into multi-format experiences and strengthen monetization in a fragmented landscape. Learn more at www.jwx.com.
StackAdapt is the leading AI advertising and orchestration platform marketers rely on to drive brand growth and revenue. Built entirely in-house, StackAdapt unifies programmatic and owned channels—including CTV, DOOH, display, native, audio, and email—into one seamless experience.
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