Jamloop, the performance CTV platform built to connect streaming TV advertising to measurable business growth, today announced the launch of Co-Managed CTV. The new operating model pairs Jamloop's media services—long trusted by brands and agencies—with its self-serve, CTV-first platform, giving performance marketers hands-on control while providing strategic expertise throughout campaign execution. Performance marketers increasingly want greater control over streaming TV campaigns without having to become CTV experts.
Jamloop launches Co-Managed CTV with self-serve, co-managed, and managed service options.
Built for multi-location/franchise brands and regional/independent agencies.
Advertisers can move between service models without changing platforms.
Platform includes proprietary bidder, transparent reporting, and premium inventory.
Access to 300+ national networks and 800+ local publishers.
Measures business outcomes including store visits, calls, appointments, and sales.
Traditional managed service can limit visibility into campaign decisions, while self-serve platforms can leave teams to navigate planning, optimization and budgeting decisions on their own. Co-Managed CTV bridges that gap, allowing advertisers to maintain ownership of campaign execution while leveraging Jamloop's media expertise when and where they need it. Combining Jamloop's self-serve platform with the media expertise the company built through years of managed-service execution, Co-Managed CTV gives advertisers the flexibility to choose the level of support that best fits their resources and objectives.
Co-Managed CTV is built for two audiences: multi-location and franchise brands seeking centralized control with localized execution—running campaigns across markets, ZIP codes, and locations, with measurement that ties spend to store visits, calls, appointments, and sales at the location level; and regional and independent agencies looking to add CTV to what they already offer, with transparent reporting that holds up in front of clients and partner-friendly engagement models.
Leif Welch, CEO of Jamloop, stated: "Most performance teams aren't asking for self-serve. They're asking for more control, more transparency, and a way to bring media closer to the business without taking on all the complexity themselves. Managed service shouldn't feel like a black box. Self-serve shouldn't feel like you've been left alone. We built Co-Managed CTV for how performance teams actually work."
Kyle Mollison, Director of Marketing Services at VividFront, commented: "We'd used self-serve CTV tools before, and the problem was never the buttons. It was knowing whether the plan behind them was right. With Jamloop, we run the campaigns ourselves, but we've got their media team to check our thinking on spend and market strategy. It lets us borrow their years of strategic expertise without having to dramatically upskill our team, all to the benefit of our clients."
The platform is built from the ground up with a proprietary bidder, transparent reporting, and access to premium inventory across 300+ national networks and 800+ local publishers. As business needs evolve, advertisers can easily move between service models without changing platforms.
About Jamloop
Jamloop is a performance CTV platform that connects streaming TV to real business growth—online and offline, from store visits and appointments to sales. Built for agencies, multi-location brands, and franchise systems that need to drive growth market by market, Jamloop helps advertisers plan, activate, optimize, and prove CTV impact with local precision. The platform is built from the ground up with a proprietary bidder, transparent reporting, and access to premium inventory. Advertisers can work with Jamloop through managed service, self-serve, or white-label solutions.
