To accelerate its growth in the performance-driven connected TV (CTV) advertising market, JamLoop has strengthened its executive leadership. The CTV-first technology platform announced that veteran marketing leader Jeff Fagel has joined as Chief Marketing Officer. Concurrently, Oksana Korsakova, who has led marketing since 2023, has been promoted to Chief Operating Officer. These appointments come as the company reports significant growth, including a 35% year-over-year revenue increase and the launch of a fully self-serve platform.
Quick Intel
JamLoop appoints adtech veteran Jeff Fagel as its new Chief Marketing Officer.
Oksana Korsakova, previously leading marketing, is promoted to Chief Operating Officer.
The executive moves follow strong growth: revenue up 35% YoY and average customer revenue up 48%.
JamLoop's platform is built for CTV performance advertising with managed, self-serve, and white-label options.
The company is expanding as advertisers shift investment to CTV for its digital-like measurability and TV reach.
Recent recognitions include Deloitte's Fast 500 and AdExchanger Power Players awards.
Leadership for a Performance-First CTV Era
JamLoop's platform is designed to bring the transparency and outcome-focused approach of digital advertising to streaming TV. The new leadership is tasked with scaling this vision. "JamLoop was built to simplify and modernize how TV advertising gets done," said Leif Welch, CEO and Founder. "Jeff's track record in building category narratives and scaling marketing teams makes him a critical addition as we expand our solutions." Fagel, a four-time CMO with experience at Epsilon, Madhive, and PepsiCo, will drive the narrative that CTV is a measurable growth channel, not just for brand awareness.
Shifting the CTV Conversation to Measurable Outcomes
A core part of the marketing strategy will be addressing a fundamental shift in advertiser expectations. "Advertisers no longer see CTV as just an awareness channel," said Jeff Fagel. "They're asking the same questions they ask of every other digital channel: 'What did I get for my spend?'" JamLoop's proprietary bidder, analytics, and attribution tools are built to answer that question directly, offering marketers control over targeting and outcomes. Fagel's mandate is to elevate this performance narrative to a broader audience of agencies, brands, and local businesses.
Operational Scaling for Client Success
Oksana Korsakova's move to COO reflects the company's focus on scaling its operational backbone to match its commercial growth. With 17 years in advertising and SaaS technology, she will oversee service, success, and delivery teams to ensure the platform delivers on its promises. "Performance is in our DNA, and so is accountability," said Korsakova. "My goal is to build operational systems that scale with our clients' ambitions, from onboarding to attribution." Her role is critical for maintaining a high-trust, high-impact client experience as the company expands its product suite and publisher partnerships.
About JamLoop
JamLoop is a unified, CTV-first performance advertising platform that helps agencies, brands, and local businesses run full-funnel campaigns across streaming and digital—on their terms. Built from the ground up—including a proprietary bidder, analytics engine, and attribution tools—JamLoop gives marketers real transparency, speed, and control. Whether you want a managed service, a self-serve interface, or a white-label solution, JamLoop makes TV work like digital—with local precision at national scale.
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