iSpot has launched iSpot SAGE, an agentic AI-powered platform developed over two years with input from major brands including General Motors and Airbnb. Built on massive proprietary advertising data—including frame-by-frame analysis of 2.5 million ads and ~100 million verbatim survey responses—SAGE transforms complex TV and video ad intelligence into instant, actionable insights across creative, audience, and outcomes.
Quick Intel
The platform addresses longstanding pain points in TV/video advertising: manual data pulls, fragmented analysis, and delayed insights that hinder creative optimization and campaign effectiveness. SAGE deploys specialized agents that reason over iSpot's unique dataset—frame-level metadata, storylines, transcripts, consumer feedback, and ecosystem-wide measurement—to surface previously inaccessible connections between creative choices and real-world outcomes.
Brands gain a holistic marketplace view, with AI-driven tools that accelerate workflows from diagnosis to production-ready deliverables. Competitive intelligence allows direct comparisons against rival campaigns, while advanced audience filtering targets high-value segments planning purchases.
"The market has made it clear that a trusted model, grounded in expert data, is the only AI they want for their video investments," said Miles Drayton, Global Director, Marketing Intelligence, General Motors. "iSpot SAGE delivers on this by pairing the productivity gains of AI with a partner who knows their data better than anyone, eliminating the doubt and manual busy work that has plagued campaign optimization for years."
"The primary goal for advertising is driving better connections with our customers and conveying information. iSpot SAGE is a great example of how we're investing in innovations that drive better emotional resonance and recall," said Kyler Blackmore, Media Director at Balance of Nature.
"iSpot is the leader in real-time video ad analytics across creative, audience and outcomes," said Sean Muller, CEO and Founder of iSpot. "Now we are putting our massive proprietary intelligence to work in AI models that the industry can trust, and with our continued mission to modernize the TV marketplace with insights that are fast, accurate and actionable."
iSpot SAGE marks a major advancement in cross-platform TV measurement, combining iSpot's foundational real-time ad intelligence (established since 2012) with agentic AI to deliver enterprise-scale, trustworthy insights that drive better creative decisions, stronger consumer connections, and assured advertising ROI.
About iSpot
iSpot is a cross-platform TV and video measurement company trusted by brands, networks and agencies to deliver fast, accurate and actionable information the marketplace can use to transact. Its real-time, always-on platform measures all phases of the TV advertising lifecycle from creative testing to audience verification, to business outcomes and brand impact, empowering brands to justify, optimize and invest with confidence. iSpot persistently measures TV-device impressions and second-by-second attention for all TV ads in a unified manner across linear, time-shifted, VOD, streaming environments and out-of-home (OOH) environments. A trusted currency provider for networks, ad-delivery platforms and agencies, iSpot uses its proprietary systems for bringing transparency into TV advertising at unparalleled scale. The company delivers its solution in real time via intuitive and modern dashboards as well as APIs and customized analytics. iSpot.tv has hundreds of brands and all major TV networks licensing its enterprise solution and has become a trusted currency for networks, brands and agencies. Founded in Bellevue, Washington in 2012, iSpot has offices in major cities across America.
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