INVIDI Technologies, the global leader in addressable advertising, today announced a collaboration with Google to deliver addressable advertising on unconnected set-top boxes (STBs) globally. This enhancement allows brands to execute Programmatic Guaranteed ad campaigns reaching households that were previously impossible to target digitally. In India alone, millions of homes rely on unconnected STBs, representing a massive audience that has been inaccessible to programmatic buyers.
INVIDI collaborates with Google to enable addressable advertising on unconnected STBs globally.
Enables Programmatic Guaranteed ad campaigns to previously non-targetable households.
In India, millions of homes rely on unconnected STBs representing massive untapped audience.
Google Ad Manager integration extends broadcast quality monetization to all screens.
Addresses linear TV connectivity limitations through programmatic buying.
INVIDI is Emmy Award-winning addressable advertising technology provider.
Prasad Sanagavarapu, Chief Operating Officer at INVIDI, stated: "This is a game-changing advancement for the media market in India and internationally. Our team in India identified a significant customer need and collaborated with Google to develop this solution and bring it to market. We have effectively achieved for unconnected environments what took years to build on digital platforms. Broadcasters who understand the immense value of addressability can now finally reach viewers regardless of connectivity limitations."
Through this collaboration, INVIDI is helping to bridge the gap between linear television and digital precision, enabling broadcasters and advertisers to unlock the full potential of their inventory. Google Ad Manager's focus on bringing broadcast quality monetization to all screens globally, and flexibly integrating with ecosystem partners like INVIDI, allows publishers to now extend their high value digital native campaigns to unconnected STBs, reaching viewers on every screen. This new collaboration extends the ability of agencies to deliver ads programmatically to unconnected devices in India and across the globe.
The new functionality available through this initiative will deliver immense revenue benefits for the entire advertising ecosystem. Broadcasters who understand the immense value of addressability can now finally reach viewers regardless of connectivity limitations. The collaboration represents a significant advancement for the media market in India and internationally, unlocking previously untapped inventory and audience segments.
About INVIDI Technologies
INVIDI Technologies is the pioneer in addressable advertising technology, delivering materially increased revenues for content owners from existing advertising inventory. Partnering with broadcasters and operators, INVIDI's Emmy® Award winning technology deployments enhances advertising effectiveness, reduces waste, and increases the value of media inventory while protecting viewer privacy.
