InterMedia Advertising has announced the appointment of Derek Shipp as Vice President, Media Planning & Brand Integration. The company stated that the hire reflects its continued investment in leadership talent as it expands capabilities across performance media, strategic partnerships, advertising technology, and next-generation media solutions.
Shipp joins InterMedia with experience across several media and advertising organizations, including Juice Media, Media Design Group, and Horizon Media, where he worked on media strategy, performance optimization, and omnichannel advertising initiatives.
InterMedia Advertising stated that the appointment supports the company’s ongoing expansion across performance marketing, digital advertising, connected TV, and data-driven media strategy.
In his new role, Derek Shipp will help lead strategic partnership initiatives while supporting InterMedia’s evolving media operations across linear television, streaming, digital platforms, and emerging advertising channels.
The company noted that Shipp will collaborate closely with leadership, analytics, and media teams to identify opportunities aimed at improving campaign efficiency, strengthening attribution capabilities, and driving measurable business outcomes for clients.
Throughout his career, Shipp has worked with brands navigating increasingly complex media ecosystems spanning traditional television, streaming environments, and digital advertising channels.
According to InterMedia, his experience includes helping organizations improve media efficiency, optimize strategic partnerships, and maximize advertising performance across omnichannel campaigns.
"Derek is a transformational addition to our team," said Robert Yallen, President & CEO of InterMedia Group of Companies.
"His understanding of today's converging media ecosystem, combined with his experience across performance, streaming, and brand strategy, makes him uniquely positioned to help our clients drive smarter, more efficient media investments. This is an important hire for InterMedia and one that we believe will have a meaningful impact across the industry."
InterMedia emphasized that the appointment aligns with its broader focus on integrating analytics, media strategy, and performance optimization into modern advertising operations.
"We are thrilled to welcome Derek to InterMedia," said Lindsay Schultz, Senior Vice President, Media Director.
"He brings an exceptional combination of partnership expertise, media strategy, and performance-driven thinking. Derek understands how to connect data, media, and innovation in ways that create more efficient campaigns and stronger outcomes for clients. His experience gives him a unique perspective that will help accelerate our clients' continued growth."
Shipp stated that he sees opportunities to help strengthen strategic partnerships and improve campaign performance as the advertising industry continues evolving.
"I'm incredibly excited to join InterMedia at such a pivotal time for both the company and the industry," said Derek Shipp.
"InterMedia has built an impressive legacy rooted in performance, accountability, and innovation. I look forward to helping strengthen strategic partnerships, enhance media efficiency for clients, and contribute to the company's continued momentum and growth."
The appointment reflects broader industry trends as advertising organizations continue investing in leadership talent capable of navigating converging media ecosystems, performance analytics, streaming platforms, and data-driven campaign strategies.
About InterMedia Advertising®
The InterMedia Advertising® is a fully integrated $1 Billion+ advertising, media, and marketing organization known for its innovative blend of performance-driven strategies and brand-building techniques. Founded in 1974, the company offers comprehensive media solutions through its specialized business units covering all aspects of modern marketing – from media planning and buying to creative production, analytics, and technological innovation. InterMedia specializes in creating accountable, data-driven campaigns that deliver measurable results across diverse media channels.
TechIntelPro empowers B2B technology decision-makers with the latest industry trends, deep insights, leadership perspectives and actionable intelligence to drive both organizational and professional milestones—and thrive on the tech pulse.