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Intent IQ has partnered with Horizon Media to integrate its privacy-safe, identity-driven solutions into the newly launched HorizonOS, enabling marketers to extend omnichannel reach, activate hard-to-reach ID-less audiences, and improve performance at scale across iOS, CTV, and cookieless environments representing over 50% of U.S. digital touchpoints.
Intent IQ, a leader in privacy-first identity resolution, has announced its integration into Horizon Media's HorizonOS—the first marketing operating system built on an open ecosystem of best-in-class partners. HorizonOS interconnects Horizon’s Blu Platform, advanced AI capabilities, and human expertise, powered by HorizonOS Labs, to provide marketers with precise, outcome-focused decision-making.
Through this partnership, Intent IQ delivers a comprehensive suite of identity solutions that enhance targeting, inventory access, activation, insights, and attribution across programmatic channels. These capabilities are particularly valuable in environments lacking traditional identifiers, such as iOS mobile web and in-app, connected TV (CTV), and cookieless browsers like Safari, Edge, Firefox, and Chrome WebViews—environments that account for more than 50% of U.S. users' digital touchpoints.
By interoperating with Intent IQ, HorizonOS’s Blu Platform incorporates previously unaddressable ID-less users into its unified workflow for planning, activation, and measurement. This integration connects Blu’s audience data to constrained environments, expanding addressable reach, boosting campaign efficiency, and strengthening omnichannel performance.
“Intent IQ represents the type of partner we look to bring into the HorizonOS ecosystem—a market leading company whose innovative technology is helping to drive real performance across today’s fragmented media landscape,” said John Koenigsberg, EVP & Head of Product Partnerships, Horizon Media. “Their identity technology will help us to extend reach and improve outcomes, especially across ID-less environments and supports our goal of building solutions that deliver flexibility, scale, and growth for our clients.”
As an inaugural HorizonOS partner, Intent IQ supports several strategic applications:
These ID-less audiences often feature higher average household incomes, cleaner media environments, and less competitive bidding, allowing advertisers to achieve broader reach at lower CPMs while improving funnel performance through higher conversions, better cost-per-lead (CPL), and stronger return on ad spend (ROAS).
“HorizonOS pioneers an open media ecosystem, giving marketers de-risked access to best-of-breed media infrastructure that drives immediate and lasting results,” said Fabrice Beer-Gabel, Senior Vice President Strategy & Partnerships, Intent IQ. “With this partnership we’re empowering marketers to activate ID-less audiences as a core part of their media strategies, with the potential to double reach while exceeding performance goals.”
This collaboration underscores the shift toward interoperable, privacy-compliant solutions that maintain scale and effectiveness in a post-cookie, signal-constrained era. By embedding Intent IQ’s technology, HorizonOS equips marketers with tools to responsibly unlock data potential and deliver measurable business impact across fragmented digital landscapes.
About Intent IQ
Intent IQ is a privacy-first next generation identity resolution leader, whose technology empowers advertisers, publishers, and platforms to responsibly unlock the full potential of their data. It is backed by AlmondNet Group's IP portfolio which currently includes over 170 granted patents. Leveraging proprietary technology and security-forward infrastructure, Intent IQ's solutions are fueled by a powerful identity device graph that delivers unparalleled accuracy and scale, across multiple environments including cookieless, MAID-less and CTV. The company's solutions include privacy-friendly identity resolution, first party ID clustering technology, cookieless audience activation, bid enhancement and attribution. Intent IQ is headquartered in New York City and has a research and development center in Herzliya, Israel.
About Horizon Media Holdings
Horizon Media Holdings is the privately-held parent company of Horizon Media, the largest U.S. media agency and the largest independent globally, with additional portfolio companies including – Horizon Next (full-service marketing); Horizon Commerce (commerce and digital experiences); Horizon Business (consulting, media and creative); One Horizon (full-service advertising); HS&E (sports and experiential); and Blue Hour Studios (influencer agency). Horizon Media Holdings has a 50/50 partnership with Havas Media Network in the performance-driven agency network, Horizon Global. Horizon Holdings drives enterprise-level innovation, fosters collaboration across its portfolio, and explores new growth opportunities and technology solutions to help its clients navigate the shifting marketing challenges of today and tomorrow.
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