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Innovid, the independent ad tech platform for creation, delivery, measurement, and optimization of advertising, has launched full Reddit campaign management capabilities within its Social Ads Manager. This integration brings Reddit into a consolidated cross-platform workflow, allowing marketers to activate and manage Reddit campaigns with the same enterprise-grade tools, governance, and visibility already used for other major social channels.
Social marketing teams increasingly seek to simplify fragmented ecosystems by consolidating planning, activation, and management. Reddit’s unique community-driven environment—where users seek answers, share ideas, and engage intentionally—has become a high-value channel, yet managing it separately adds operational complexity.
Innovid’s expansion removes this friction by embedding Reddit fully into Social Ads Manager. Marketers can now apply consistent creative workflows, governance rules, and performance oversight across investments, activating Reddit campaigns with the same rigor and automation used for other platforms.
“Reddit has become an increasingly important channel for marketers looking to engage highly intentional audiences,” said Alicia Moses, VP, Partnerships, Innovid. “By bringing Reddit fully into Innovid’s Social Ads Manager, we’re giving marketers a more powerful way to activate and optimize Reddit campaigns alongside the rest of their social investments, and without adding operational complexity.”
The general availability release enhances Innovid’s prior Reddit reporting functionality, creating a closed-loop environment where insights inform activation and optimization happens in real time—all within one platform.
About Innovid
Innovid is the leading independent ad tech platform, empowering marketers to create, deliver, measure, and optimize ad-supported experiences that people love. In 2025, Innovid and Flashtalking merged to create a transparent, scalable alternative to big-tech, walled-garden, and point solutions across CTV, digital, linear, and social channels. As part of Mediaocean, Innovid is tied into Prisma, the industry’s core ad infrastructure for omnichannel planning, buying, and billing, as well as Protected for verification, fraud detection, and brand safety.
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