InMobi Advertising has announced the launch of a conversational AI agent powered by InMobi's unified intelligence layer. The new agent, which lives on the company's self-serve deal platform Buyer Hub, helps media buyers discover inventory and assists in building deals and optimizing campaigns through natural language.
InMobi launches conversational AI agent for media buyers in Buyer Hub.
Buyer Hub now open to agencies and managed service DSPs with self-serve access.
Agent recommends curation and optimization moves while traders stay in control.
Features include role-based access, inventory discovery, self-serve reporting, and deals forecasting.
Follows InMobi's partnership with Scope3 for AI-powered buying agents.
Agencies can choose self-serve, assisted, or hybrid engagement models.
The new agent, which lives on the company's self-serve deal platform Buyer Hub, helps media buyers discover inventory and assists in building deals and optimizing campaigns through natural language. Inside Buyer Hub, the agent recommends curation and optimization moves grounded in live campaign context, while traders stay in control of every decision. The launch follows InMobi's recent partnership with Scope3, which opened premium CTV and mobile in-app supply to AI-powered buying agents on Scope3 Interchange, bringing an expert agent to both sides of the transaction.
Buyer Hub now offers role-based access control, giving agencies account-level view and edit permissions mapped to how their teams actually operate; inventory discovery, allowing teams to curate InMobi supply before activation without email back-and-forth; self-serve reporting, surfacing campaign metrics and diagnostics directly to the trading desk; and Deals Forecasting, giving a live estimate of available ad opportunities surfaced as a persistent side panel during deal setup. Agencies and Managed Service DSPs get access through sales-assisted onboarding, with demo and access requests available through the Buyer Hub page.
"Agencies have been asking us for direct, self-serve access to InMobi supply since we opened Buyer Hub to curators last year, and this is our answer," said Kunal Nagpal, Chief Business Officer, InMobi Advertising. "We built the agent so a trader doesn't have to choose between speed and control. It recommends the curation and optimization moves, and the trader still makes the call. That's the model we think holds up as agentic advertising matures, on both the supply side and the demand side."
"We see a lot of potential in using agentic technology to make curation more dynamic and less manual," said Gina Whelehan, Group Director of Strategic Partnerships at Butler/Till. "Buyer Hub is a great example of how agents can bring audience, supply and performance signals together, streamline decisioning, and give buyers the ability to respond more quickly as opportunities emerge."
About InMobi Advertising
InMobi Advertising, part of global technology company InMobi, is an agentic advertising platform helping brands and merchants achieve their business outcomes. Through its proprietary intelligence, AI-led solutions, and global reach, including flagship consumer platform Glance, InMobi Advertising delivers the omnichannel performance defining what's next in advertising and commerce. Glance is owned and operated by Glance InMobi Pte. Ltd., a non-consolidated subsidiary of InMobi Pte. Ltd.
