InMarket, a leader in real-time marketing and measurement, has appointed Natalie Bastian as Chief Marketing Officer. In her new role, Bastian will oversee the company's marketing organization, evolve go-to-market and growth strategies, refine brand and product narratives, and elevate visibility among brands, partners, and the broader marketing, commerce, and data ecosystems. She will lead teams across public relations, product marketing, brand management, content, events, creative, and inside sales.
Quick Intel
Bastian's extensive experience positions her to accelerate InMarket's momentum in a market increasingly demanding precise attribution and proven business impact from media investments. Her track record includes guiding high-growth media companies through transformative periods, scaling brand awareness, and unlocking new revenue opportunities—skills that align closely with InMarket's mission to deliver actionable, real-time intent, location, and commerce data.
"Natalie brings a proven track record of driving business growth at scale that will build on our double-digit growth trajectory and our recognition as one of the fastest-growing technology companies in North America. Her experience in elevating visibility among brands will help us to empower advertisers to make the most of every advertising dollar spent," said InMarket CEO Todd Morris. "As InMarket continues its mission to help move advertising from impressions to outcomes, Natalie's leadership will drive the expansion of our market presence and strengthen the value we deliver to our clients."
Bastian expressed enthusiasm for joining at a pivotal time. "As marketers increasingly seek better ways to attribute media investment and understand its impact on their business, InMarket sits at the center of this inflection point - delivering forward-looking solutions that close the gap and prove real, meaningful outcomes. I'm excited to step into this role and build on the momentum of the brand's transformation while scaling InMarket's ability to demonstrate measurable business impact for brands," said Bastian.
The appointment follows InMarket's 2025 advancements in its AI-powered platform, which provides real-time, actionable insights to optimize omnichannel campaigns and achieve incremental results. These innovations, combined with Bastian's leadership, aim to further strengthen the company's role in helping advertisers close the loop between consumer intent and purchase while optimizing spend efficiency.
Natalie Bastian has received notable industry recognition, including Chief Marketer's Top Woman in Marketing, She Runs It's It's Changing the Game Award, and finalist status for AWNY's Future is Female. She serves on the board for IRTS, is an active member of She Runs It's Executive Class, and has previously served on the Ad Council board.
About InMarket
Since 2010, InMarket has connected brands and customers when and where it matters most. Through InMarket's real-time marketing and measurement platform, brands can drive growth, optimize spend, and close the loop between consumer intent and purchase with unique, real-time, actionable intent, location, and item-level commerce data. InMarket holds more than 25 patents across location, measurement, and digital marketing, and was named by the Deloitte Technology Fast 500 as one of the fastest-growing technology companies in North America for three years in a row. InMarket earned a 2025 BIG Innovation Award for its big effect on real-time measurement and optimization, plus Best Overall Mobile Marketing Solution at the 2025 MarTech Breakthrough Awards. The company also received an Outstanding Integrated Ad Campaign Award at the 2025 Internet Advertising Competition, a Platinum Award at the 2025 AVA Digital Awards, and a 2025 Drum Marketing Award in the CPG/FMCG group for its strong client work.
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