Infolinks Media has appointed Chao Liao as Chief Operating Officer and General Manager as the company accelerates the growth of its premium direct marketplace and omnichannel advertising business. In his new role, Liao will oversee operational strategy, client operations and integrations, revenue operations, and go-to-market execution.
The appointment of Chao Liao marks a strategic move by Infolinks as the company continues expanding its premium advertising marketplace and omnichannel media business. Liao will be responsible for driving operational efficiency, strengthening client operations, and scaling revenue and go-to-market initiatives across the organization.
Infolinks operates as a premium advertising marketplace offering proprietary placements, audience data, and creative advertising solutions designed to help brands improve campaign performance and return on ad spend (ROAS). The company’s growth strategy is increasingly focused on transparent and performance-driven advertising across display, video, connected TV (CTV), and emerging digital media channels.
Liao joins Infolinks with extensive experience across adtech, SaaS, media, and data-driven advertising organizations. Most recently, he served as VP of Strategy & Operations at Permutive, where he led partnership strategy and growth initiatives for the company’s data platform and curation media practice.
Before Permutive, Liao held senior leadership positions at Business Insider, overseeing global revenue operations, ad strategy, data strategy, and client operations across North America, EMEA, and APAC regions.
Earlier in his career, he also held strategy and operations roles at Nativo, BuzzFeed, and AOL, focusing on business growth, integrated advertising strategies, and partnerships with agencies, advertisers, and media companies.
"Chao brings a rare combination of operational leadership, advertiser expertise, and strategic vision across the modern advertising ecosystem," said Bob Regular, CEO of Infolinks. "His experience spanning agency partnerships, enterprise data strategy, revenue operations, and product commercialization will be instrumental as Infolinks continues expanding its relationships with brands and agencies seeking more transparent, efficient, and performance-driven advertising solutions."
Infolinks stated that the leadership appointment aligns with its continued investment in scaling its premium marketplace strategy and strengthening advertiser and agency relationships.
The company is positioning itself to support brands seeking higher-quality media environments, efficient ad execution, and improved campaign outcomes across omnichannel advertising channels.
Known for aligning market strategy, product development, technology, and strategic partnerships, Liao has built a track record of helping organizations modernize advertising infrastructure and improve operational performance.
"Infolinks has built something genuinely differentiated - a premium proprietary marketplace with direct publisher relationships and proprietary signals that deliver exceptional outcomes," said Chao Liao. "I'm excited to join the company at a time when advertisers and agencies are increasingly conscientious about media quality while embracing new innovations across platforms. There is a tremendous opportunity to help brands drive stronger business outcomes through smarter media execution and innovative advertising experiences while delivering healthy demand to publishers."
The appointment highlights Infolinks’ broader focus on scaling its proprietary advertising marketplace while enhancing operational execution and advertiser performance across evolving digital media environments.
About Infolinks Media
Infolinks is a premium direct advertising marketplace specializing in proprietary inventory placements and unique data that deliver exceptional transparency, efficiency, and performance. Powered by our AI-driven Smart Algorithm™, advertisers can instantly access the right mix of ad units to drive the strongest and most sustainable return on ad spend (ROAS) across our exclusive network of premium publishing partners. Our direct publisher relationships ensure that advertisers consistently outperform their brand and performance goals across display, video, and CTV. Learn more at www.infolinks.com.
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