Infolinks Media has announced a direct integration with Basis Technologies, enabling advertisers to access Infolinks’ premium proprietary advertising inventory directly within the Basis advertising platform. The integration is designed to streamline media planning, activation, and optimization workflows while improving operational efficiency for advertisers and agencies.
By embedding Infolinks’ curated inventory into the Basis ecosystem, media buyers can execute display, native, and video advertising campaigns without relying on additional platforms or fragmented supply paths.
The integration enables advertisers using Basis to directly activate Infolinks’ Premium Proprietary Placement inventory across thousands of publisher relationships. According to the companies, the move reduces workflow friction by embedding curated supply directly into the systems where campaigns are planned and managed.
As advertisers increasingly seek to consolidate advertising technology stacks and improve operational efficiency, the integration is intended to eliminate unnecessary intermediaries and simplify campaign execution.
"Infolinks' high quality pre-curated media that delivers outcomes is very valuable to advertisers as the industry moves toward more consolidated and automated media execution," said Bob Regular, CEO at Infolinks. "This integration with Basis ensures our proprietary placements and real-time intent data are embedded directly into campaign workflows, enabling advertisers to operate more efficiently while maintaining control over quality and performance."
The companies stated that advertisers will benefit from more direct access to premium inventory supported by contextual, engagement, and behavioral data signals.
The integration also supports omnichannel advertising strategies within the Basis platform, allowing marketers to activate Infolinks inventory across mobile, desktop, and video environments while managing campaigns through unified workflows and reporting systems.
According to Basis, consolidating execution and measurement within a single operating environment helps advertisers better manage campaign frequency, optimize media delivery, and improve reporting consistency across channels.
"Basis is focused on helping marketers simplify the complexity of modern media buying while improving performance," said Mike Hoyle, Chief Product Officer at Basis. "Integrating Infolinks' curated proprietary supply into our platform gives our clients more direct access to premium inventory and supports more efficient, transparent campaign execution."
The companies also emphasized the role of supply path optimization (SPO) in reducing fragmentation across the programmatic advertising ecosystem while improving media transparency and signal quality.
The partnership reflects broader industry trends toward automation, workflow consolidation, and curated media supply strategies in digital advertising. Advertisers are increasingly prioritizing operational efficiency while seeking higher-quality inventory and improved campaign performance.
With the integration, Infolinks inventory can now be activated alongside broader media strategies within Basis, enabling marketers to extend campaigns into multiple environments while maintaining consistent planning and measurement processes.
The companies stated that the integration aligns with modern approaches to curation, operational simplification, and transparent media execution as advertisers continue adapting to evolving cross-channel advertising demands.
About Basis Technologies
Basis is solving the advertising industry's biggest problems with a foundational software platform that connects every channel, every workflow, and every financial system into one governed operating system. With AI-driven media planning and management capabilities, Basis is a unified command center for agencies and brands. It creates capacity for media teams through integrated applications specialized in planning, operations, reporting, and financial reconciliation across programmatic, publisher-direct, search, and social channels. Basis empowers leaders with AI-powered efficiency and productivity -- driving financial success for their organizations. Renowned for its dedication to both employees and customers, Basis creates more seamless operations and fosters a happier, more engaged workforce. Learn more at https://basis.com.
About Infolinks Media
Infolinks is a premium direct advertising marketplace specializing in curated proprietary placements and unique data that deliver exceptional transparency, efficiency, and performance. Powered by our AI-driven Smart Algorithm™, advertisers can instantly access the right mix of ad units to drive the strongest and most sustainable return on ad spend (ROAS) across our exclusive network of premium publishing partners. Our direct publisher relationships ensure that advertisers consistently outperform their brand and performance goals across display, video, and CTV.
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