Infolinks Media, the premium advertising marketplace offering curated proprietary placements, has announced the appointment of Kevin McElroy as Chief Revenue Officer (CRO). He will be responsible for expanding direct agency and advertiser partnerships, and accelerating the company's position as a trusted leader in premium programmatic media.
McElroy brings more than two decades of leadership experience in advertising and technology. Most recently, he served as Chief Revenue Officer at Illuma Technology, a contextual AI specialist known for its moment targeting technology, where he helped expand privacy-friendly, cookie-free targeting solutions into the U.S. market. Prior to that, he was Senior Vice President at Grapeshot, where he was instrumental in driving commercial growth and agency adoption of contextual targeting at scale. Based in New York, McElroy has a proven track record of building and scaling revenue teams, deepening platform integrations, and forging high-impact agency partnerships.
"Kevin's proven ability to help advertisers and agencies achieve successful data and media-based solutions at scale is the perfect fit for the Infolinks proprietary offering and an ideal addition to our leadership team," said Bob Regular, CEO at Infolinks Media. "As we continue to scale our premium proprietary placement supply and expand our unique data offering, Kevin will play a critical role in delivering exceptional performance for our advertising partners."
In his new role, McElroy will oversee Infolinks' global revenue strategy, leading sales, partnerships, and client success efforts. He joins at a time when Infolinks is expanding its portfolio of proprietary data and high-impact ad formats designed to maximize attention and measurable outcomes.
"I am thrilled to join Infolinks at such a pivotal time," said McElroy. "The company's focus on transparency, efficiency, and performance, delivered through one-of-a-kind curated proprietary placements, is exactly what advertisers and publishers need in today's commoditized media landscape. I look forward to working with the team to further accelerate growth and unlock value for our partners."
This appointment strengthens Infolinks' leadership in delivering AI-driven, transparent ad solutions across display, video, and CTV, empowering advertisers to achieve sustainable ROAS through exclusive publisher networks.
Infolinks is a premium direct advertising marketplace specializing in curated proprietary placements and unique data that deliver exceptional transparency, efficiency, and performance. Powered by our AI-driven Smart Algorithm™, advertisers can instantly access the right mix of ad units to drive the strongest and most sustainable return on ad spend (ROAS) across our exclusive network of 25,000+ premium publishing partners. Our direct, exclusive publisher relationships ensure that advertisers consistently outperform their brand and performance goals across display, video, and CTV. Learn more at www.infolinks.com.
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