International communications and reputation management firm Infinite has announced the acquisition of Greentarget UK (GT), a leading UK-based specialist financial and professional services communications agency. The deal significantly expands Infinite’s presence in London and builds on its recent acquisition of New York-based Dukas Linden Public Relations, positioning the company as a growing transatlantic strategic communications platform serving clients across the US, UK and Europe.
Infinite has acquired Greentarget UK, a financial and professional services communications agency.
The acquisition more than doubles Infinite’s footprint in London.
It follows Infinite’s recent acquisition of New York-based Dukas Linden Public Relations.
GT Managing Director Jeff Watt will join Infinite’s management team and lead European operations.
The combined platform strengthens Infinite’s capabilities across US, UK and European financial services markets.
The group now comprises more than 120 consultants across major global business hubs.
Infinite’s acquisition of Greentarget UK marks a strategic expansion of its international communications and reputation management capabilities. Based in the City of London and founded in 2006, GT brings deep expertise in international financial markets, advising clients across banking, investment management, hedge funds, fintech and professional services.
The acquisition strengthens Infinite’s ability to serve complex global clients seeking integrated communications support across multiple jurisdictions. With multilingual expertise and sector specialization, GT enhances Infinite’s positioning in high-value financial services communications.
"GT's expertise, senior-led approach and strong culture make them an ideal fit for Infinite," said Jamie Diaferia, Founder & CEO of Infinite. "By joining forces with GT — and through our recent acquisition of DLPR — we have doubled our headcount in London and New York, further strengthening our transatlantic platform to meet the needs of global professional services and financial services organizations."
Greentarget UK has built a strong reputation for advising sophisticated financial institutions and professional services firms across global markets. Its advisory work spans regulatory communication, market positioning and strategic messaging for clients navigating complex financial ecosystems.
With the acquisition, Infinite enhances its service offering across media relations, broadcast services, crisis and transaction communications, message development, and digital and social media strategy. The combined capabilities position the firm as a full-service communications partner for asset managers, wealth management firms and capital markets participants.
The integration also reinforces Infinite’s ability to deliver coordinated cross-border communications strategies across the US, UK and European markets, addressing growing demand for unified global advisory services.
As part of the acquisition, Jeff Watt, Managing Director of Greentarget UK, will join Infinite’s management team and take on leadership of European operations. His experience in financial and professional services communications is expected to support Infinite’s continued expansion across key European markets.
"For nearly two decades, GT has advised some of the most complex and influential organizations in finance. This next step gives our team the opportunity to build on that experience as part of an ambitious international platform, with scale and broader opportunities for our clients and colleagues," said Jeff Watt.
The move strengthens Infinite’s leadership structure while supporting its broader strategy of scaling operations across global financial centers.
The acquisition comes less than a year after ParkSouth Ventures invested in Infinite, highlighting the firm’s accelerated growth strategy. The addition of Greentarget UK and Dukas Linden Public Relations expands Infinite’s global reach and deepens its expertise in financial services and reputation management.
The combined organization now includes more than 120 consultants across major cities including London, New York, San Francisco, Chicago, Los Angeles, Boston and Washington, D.C.
This expansion reflects Infinite’s long-term strategy of building a fully integrated communications platform capable of serving multinational clients with complex regulatory, financial and reputational needs.
Infinite is an award-winning communications and reputation management firm. Led by seasoned media professionals, the firm provides communication and creative services, including media relations, crisis and litigation communications, research, media training, and a full range of content solutions. Infinite has offices in New York, San Francisco, Chicago, Los Angeles, Washington, D.C., Boston, and London. For more information, visit www.infiniteglobal.com.
Greentarget (GT) is an award winning B2B communications agency based in the City of London. Highly specialized in financial and professional services and technology, its multilingual team serves clients ranging from the largest incumbents to disruptors in the UK, Europe, North America, and the Middle East.
Founded in 2006 with the mission to provide specialist advice to sophisticated financial services companies, the firm has been hugely successful in guiding clients through the regulatory and technological changes that have transformed sectors.
ParkSouth Ventures is a Charlotte, North Carolina-based private investment firm focused on partnering with founder-led, talent-centric services businesses across the United States. ParkSouth invests alongside experienced management teams to support both organic and acquisition-driven growth initiatives and build great businesses that thrive well beyond its investment horizon. The firm takes a "hands-on" approach to value creation and brings deep experience working with privately held businesses in a way that preserves the culture and legacy that founders and management teams have worked tirelessly to cultivate. To learn more, visit www.parksouthventures.com.
