IAB Tech Lab, the global digital advertising technical standards-setting body, has appointed Shenan Reed, Global Chief Media Officer at General Motors (GM), to its Board of Directors. This marks a historic milestone as Reed becomes the first brand marketer to join the organization's leadership team, bringing the advertiser perspective to its standards development.
Quick Intel
Reed's appointment addresses the need for greater advertiser representation in shaping digital advertising standards, particularly as the industry navigates privacy changes, AI advancements, and agentic advertising models. Her experience at GM, where MediaOne has centralized global media operations, provides practical insights into how standards influence real-world media investment, consumer trust, and performance outcomes.
"Shenan Reed is the first brand representative to take a seat at the table, and that matters," said Anthony Katsur, CEO, IAB Tech Lab. "She brings the marketer's point of view to how our standards and technologies actually work in the real world, ensuring that advertiser priorities such as trust, transparency, and, above all, business impact sit alongside those of publishers and platforms. This marketer's voice will become even more important as the industry moves towards an agentic future. It's a meaningful step toward a more balanced, collaborative ecosystem."
"Joining the IAB Tech Lab Board is both a personal honor and a professional privilege," said Shenan Reed, global chief media officer, General Motors. "As a brand, GM sees firsthand how standards translate into consumer trust, media investment, and business outcomes. My role can help bridge the needs of marketers and consumers with hands-on solutions that are scalable, inclusive, and meaningful."
"General Motors' spirit of innovation drives every aspect of how the company connects with consumers," Reed added. "From AI-powered media optimization to privacy-first data strategies, we're pushing the boundaries of what's possible in marketing while staying grounded in responsibility and relevance. Our collaboration with IAB Tech Lab is about helping build a healthier, more enduring digital ecosystem."
Reed's involvement strengthens IAB Tech Lab's efforts to develop foundational technologies—such as OpenRTB, ads.txt, Open Measurement SDK, VAST, Trusted Server, and initiatives around AI agents—that foster trust and growth across the digital media supply chain.
About IAB Technology Laboratory
Established in 2014, the IAB Technology Laboratory (Tech Lab) is a non-profit consortium that engages a member community globally to develop foundational technology and standards that enable growth and trust in the digital media ecosystem. Comprised of digital publishers, ad technology firms, agencies, brands, and other member companies, IAB Tech Lab focuses on solutions for brand safety and ad fraud; identity, data, and consumer privacy; cross-channel programmatic effectiveness and ad measurement; and the impact of LLMs and AI agents on advertising. Its work includes the OpenRTB real-time bidding protocol, ads.txt anti-fraud specification, Open Measurement SDK for viewability and verification, VAST video specification, Trusted Server, and the Agentic Roadmap initiative for agentic advertising.
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