The Interactive Advertising Bureau (IAB) has appointed Alison Levin, President of Advertising and Partnerships at NBCUniversal, as Chair of its 2026 Board of Directors. With her extensive background in streaming, television, and digital advertising from roles at NBCUniversal and Roku, plus her prior service on the IAB Board since 2022—including as Vice Chair—Levin steps into leadership during a pivotal year for the organization. Alan Moss, Vice President of Global Advertising Sales at Amazon Ads, has been named 2026 Vice Chair, bringing deep expertise from Amazon, Google, and PayPal in navigating the evolving digital economy.
Quick Intel
As the digital advertising industry faces rapid transformation fueled by AI advancements, IAB's new leadership aims to guide stakeholders through complex challenges and opportunities. The appointments reflect a commitment to strategic foresight, operational strength, and collaborative progress at a time when the sector must adapt to innovations in measurement, privacy, and consumer experiences.
David Cohen, CEO of IAB, emphasized the scale of change ahead. "As the digital industry embarks on another seismic shift driven by AI, our industry must rethink everything from how we approach media, measurement, commerce, creativity, workflow, privacy, and consumer trust," said David Cohen, CEO, IAB. "As IAB marks its 30th year, I'm energized by the leadership Alison and Alan bring to tackle today's complex landscape while building for what's next. Together, they bring the strategic clarity, operational expertise, and future-focused leadership needed to guide IAB and the industry into the future. The road ahead is not incremental; it's transformational, and industry collaboration is critical for us all to succeed."
Levin and Moss expressed enthusiasm for their roles in advancing IAB's mission. "I've been proud to serve on the IAB Board during a time of tremendous growth and innovation for our industry," said Levin. "Taking the lessons I've learned along the way and from my predecessor Shenan Reed, I look forward to continuing this work of bringing together diverse voices from across the ecosystem, helping brands and publishers embrace change, and ensuring our industry remains focused on delivering value to consumers and marketers alike."
"IAB plays a critical role in bringing the industry together around the standards and transparency that unlock digital advertising's full potential," said Moss. "I'm looking forward to working with Alison, David, and the IAB Board as we tackle what matters most – building new measurement solutions that deliver real outcomes, enabling AI that creates actual value, and shaping an industry that works better for everyone."
Over its 30-year history, IAB has united brands, agencies, publishers, ad tech firms, and platforms to establish foundational standards—from early banner ad specifications to modern frameworks for commerce media and responsible AI deployment. The anniversary highlights the industry's evolution from static formats to dynamic, AI-enhanced experiences.
To mark the milestone, IAB will host a panel moderated by CEO David Cohen, featuring past Board Chairs reflecting on key milestones in digital advertising history.
The 2026 Board includes newly elected members Brian Monahan (Albertsons Media Collective) and Heidi Zak (ThirdLove), alongside returning and other elected directors such as Jay Askinasi (Paramount), Deborah Brett (Condé Nast), Matt Drzewicki (Target/Roundel), Rajeev Goel (PubMatic), Scott Howe (LiveRamp), Peter Naylor (Nielsen), and Amy Reinhard (Netflix). The full Board and Executive Committee comprise senior leaders from major media, brand, agency, and tech organizations.
These appointments were announced at the 2026 IAB Annual Leadership Meeting, underscoring the association's ongoing role in driving standards, education, research, and policy advocacy for the digital advertising ecosystem.
About IAB
The Interactive Advertising Bureau (IAB) empowers the media and marketing industries to thrive in the digital economy. Its membership comprises more than 700 leading media companies, brands, agencies, and the technology firms responsible for selling, delivering, and optimizing digital ad marketing campaigns. The trade group fields critical research on interactive advertising, while also educating brands, agencies, and the wider business community on the importance of digital marketing. In affiliation with the IAB Tech Lab, IAB develops technical standards and solutions. IAB is committed to professional development and elevating the knowledge, skills, expertise, and collaboration of the workforce across the industry. Through the work of its public policy office in Washington, D.C., the trade association advocates for its members and promotes the value of the interactive advertising industry to legislators and policymakers. Founded in 1996, IAB is headquartered in New York City.
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