Guideline has expanded its Ad Intelligence Insights with the launch of the Programmatic Global Quarterly Report Series, a subscription-based service delivering recurring, verified spend benchmarks across global programmatic advertising markets. This new offering provides buyers and sellers using demand-side platforms (DSPs) with accurate, data-driven analysis of the DSP ecosystem, replacing reliance on surveys, modeled estimates, or platform self-reporting.
Quick Intel
Verified Benchmarks for Global Programmatic Transparency
The Programmatic Global Quarterly Report Series addresses a key industry challenge: the lack of reliable, real-world benchmarks amid growing programmatic complexity. By leveraging Guideline's proprietary dataset—one of the largest and most comprehensive views of global programmatic transactions—the reports deliver actionable, transaction-based intelligence rather than directional projections.
Each quarterly edition provides consistent, standardized views at the country, publisher, and DSP levels, helping organizations track pacing, identify emerging platform momentum, and understand regional and category-specific investment patterns.
Key Benefits for Subscribers
Subscribers can:
"The global programmatic ecosystem is increasingly complex and evolving," said Sean Wright, Chief Insights and Analytics Officer at Guideline. "With our new report launch, we're delivering recurring, verified benchmarks that allow organizations to measure performance against actual market activity, bringing greater transparency and accountability to global programmatic investment."
This launch reinforces Guideline's position as a trusted source of independent, high-fidelity ad intelligence, empowering stakeholders to make informed decisions in a dynamic programmatic environment.
About Guideline.ai
Guideline is a global provider of ad intelligence and media plan management technology powering the strategy, planning, and management of advertising buying and selling for the world's leading enterprises. Our solutions deliver the industry's most comprehensive and timely insights, enabling enterprises from publishers, agencies and brands to investors and consulting firms to optimize media performance and drive superior business outcomes. Our proprietary spend and pricing data represents approximately $200 billion in annual media investment across 65 countries worldwide, providing the most complete and transparent view of the global advertising marketplace available today.
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