Growth Channel and Speedeon have announced a strategic partnership that allows advertisers to activate Speedeon's curated audience data natively within the Growth Channel platform. This integration simplifies the process of planning, launching, and optimizing programmatic campaigns by applying a consistent, high-quality audience strategy across multiple channels without additional onboarding or manual steps.
Quick Intel
Streamlining Audience Activation in Programmatic Buying By embedding Speedeon's audiences directly into Growth Channel, advertisers gain immediate access to premium data within a unified platform. This removes the need for separate data transfers or complex integrations, allowing teams to move quickly from audience selection to live campaign deployment while preserving full visibility and governance.
Enhancing Targeting with Behavior-Driven Insights Speedeon's audience solutions focus on actionable consumer signals derived from real-world behaviors, major life events, and predictive modeling. When combined with Growth Channel's activation capabilities, brands and agencies can execute precise targeting at scale, supporting better acquisition, retention, and reactivation outcomes across diverse programmatic environments.
"Advertisers succeed when they can act with clarity and confidence," said Maryna Burushkina, CEO of Growth Channel. "Bringing Speedeon's high-quality audiences directly into Growth Channel means our clients can target with precision and activate campaigns faster without juggling multiple tools."
"Activation is where data delivers real value," said Gerard Daher, CEO at Speedeon. "This partnership allows our audiences to be used seamlessly within programmatic buying workflows, helping marketers turn audience insights into measurable results more quickly."
Supporting Multi-Channel Consistency and Scale The integration covers major programmatic formats—display, video, connected TV (CTV), audio, and mobile—enabling advertisers to maintain one unified audience approach while expanding reach across consumer touchpoints. This consistency strengthens campaign performance measurement and optimization efforts.
Driving Efficiency in Modern Media Buying This partnership reflects the industry's shift toward integrated platforms that combine robust audience intelligence with streamlined activation. By reducing operational complexity, Growth Channel and Speedeon empower advertisers to focus on strategy and results rather than technical hurdles.
About Growth Channel
Growth Channel is a programmatic advertising platform designed to simplify media buying across channels. The platform combines audience creation, media activation, and performance reporting in one place, helping advertisers plan, launch, and optimize campaigns efficiently across display, video, connected TV (CTV), audio, mobile, and digital out-of-home (DOOH).
About Speedeon
Speedeon is a provider of curated, privacy-safe audience solutions built to deliver performance across channels. Combining premium third-party data, proprietary life-event insights, and predictive modeling, Speedeon helps marketers acquire, retain, and reactivate customers. Its AudienceMaker platform provides flexible access to audience insights, creation, and activation capabilities, while the Speedeon Audience Desk supports agencies and brands with strategy and custom audience development.
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