Gracenote, Nielsen’s entertainment metadata leader, has officially launched Gracenote Content Connect – a new platform that gives agencies, brands, SSPs, and DSPs direct access to its industry-standard program metadata and unique content IDs. The solution finally enables true program-level ad targeting, buying, and reporting across the fragmented CTV landscape.
With the same TV show or movie distributed across dozens of ad-supported platforms under different titles and IDs, advertisers have struggled to target content consistently and avoid brand-unsafe placements at scale. Gracenote Content Connect eliminates that chaos by providing a single, standardized content graph that both buyers and sellers speak the same language.
Media buyers can:
Either path delivers full control over contextual signals (genre, rating, mood, cast, etc.) while maintaining privacy compliance and massive reach.
“Gracenote data is widely recognized as the media industry’s gold-standard for powering consumer entertainment search and discovery broadly,” said Kanishk Prasad, VP of Product at Gracenote. “By opening up access to content-based signals which enable smarter CTV ad targeting and better campaign performance, we’re taking a big step towards giving advertisers transparency, control and maximum scale across all CTV platforms.”
The launch builds on Gracenote’s decades-long dominance in entertainment metadata – already trusted by virtually every major streaming platform and publisher – and extends that same reliability into the advertising supply chain.
Gracenote will showcase Content Connect by appointment only at CES 2026 (January 6–8). Schedule a meeting here.
About Gracenote
Gracenote is the content data business unit of Nielsen, providing entertainment metadata, content IDs and related offerings to the world’s leading creators, distributors and platforms. Gracenote has aggregated, normalized and enriched core program metadata covering 50M+ titles in 260+ streaming catalogs in 70+ languages and 80+ countries. Gracenote technology enables advanced content navigation and discovery capabilities helping individuals to easily connect to the TV shows, movies, music and sports they love while delivering powerful content analytics making complex business decisions simpler.
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