GoWit has launched GoWit One, a unified AI operating system designed to automate and streamline operations for agencies managing complex commerce and retail media campaigns. The platform integrates automation, multi-retailer unification, and real-time intelligence into a single dashboard, addressing critical industry fragmentation. In a pilot with WPP Media Turkey, the system has reduced manual workflows by 98%, cutting campaign setup time to as little as 10 minutes.
GoWit launches GoWit One, a unified AI operating system for commerce and retail media.
The platform automates AdOps, reducing manual workflows by 98% and setup time to ~10 minutes.
It provides a single dashboard to manage campaigns across multiple retailers, channels, and markets.
WPP Media Turkey is the exclusive pilot agency partner, validating the platform's impact.
GoWit One addresses industry fragmentation, with 70% of the market lacking end-to-end AI adoption.
The system connects GoWit's network of 7,000+ brands and top retailers across 20+ EMEA markets.
The launch of GoWit One targets a major inefficiency in the rapidly growing retail media sector. Despite its expansion, the industry remains highly fragmented, with media buyers forced to navigate disconnected networks, dashboards, and compliance rules manually. Citing IAB data that 70% of the market lacks end-to-end AI adoption, GoWit positions its platform as a central command center. It connects the company's existing infrastructure—linking over 7,000 brands with major retailers across more than 20 EMEA markets—to unify planning, activation, and optimization.
GoWit One combines three core elements into one interface to solve operational bottlenecks. It introduces automated workflows that replace manual data entry, provides a unified view of performance across on-site, off-site, and in-store media formats, and employs AI-guided compliance checks. These real-time checks on creative formats, specifications, and pricing are designed to prevent errors and launch delays, enabling agencies to scale campaigns efficiently and with greater precision.
“By putting AI at the core of AdOps, we’re enabling agencies to reclaim time, eliminate inefficiency, and scale smarter than ever before,” said Emrah Adsan, CEO of GoWit. “GoWit One brings together automation, multi-retailer unification & real-time intelligence. Backed by our deep presence across EMEA, we’re delivering the connected AI layer agencies have been waiting for; one system to plan, activate, and optimize campaigns across all retailers and markets.”
The platform's potential is underscored by its selection of WPP Media Turkey as the exclusive pilot agency partner. This collaboration with the world's largest creative transformation company serves as a significant validation of the platform's capability to transform retail media operations. Early results indicate a dramatic reduction in operational overhead, turning processes that previously took hours into tasks completed in minutes.
Evren Gülyaşar, Managing Director for Commerce at WPP Media Turkey, commented:
“GoWit One sets a new benchmark for how agencies operate in commerce and retail media. For the first time, our teams can manage multi-retailer and multi-market campaigns end-to-end, from creation to optimization, in a single AI-driven ecosystem. This platform removes operational bottlenecks and fragmentation, giving us the speed and precision effectively required to lead in this space."
GoWit One represents a significant step toward consolidating the fragmented retail media landscape, offering agencies a centralized, AI-powered system to manage scale, ensure compliance, and drive efficiency across complex, multi-retailer campaigns.
About GoWit
GoWit is a leading AdTech provider building EMEA’s largest AI-powered Commerce and Retail Media Network. Combining best-in-class technology with demand-side expertise, GoWit enables retailers, brands, and agencies to maximize ad monetization and relevance through omnichannel activation.
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