fullthrottle.ai®, a pioneering innovator in first-party data media solutions and AdTech operating systems, has expanded its platform with new audio advertising capabilities. Advertisers can now activate audio campaigns across premium streaming, podcast, and digital audio environments through direct publisher relationships, integrating this high-engagement channel into a unified campaign workflow.
Quick Intel
fullthrottle.ai® is bringing audio advertising into its easy-to-use AdTech platform, enabling brands to reach listeners during high-attention moments such as commutes and on-demand listening. The expansion integrates premium audio inventory into the same workflow used for other digital channels, allowing for efficient planning, activation, measurement, and optimization.
Unified Audio Campaign Activation
Marketers can now launch audio campaigns without needing separate tools or fragmented buying processes. This streamlined approach reduces operational complexity and accelerates time to market while ensuring audio efforts align with broader omnichannel strategies.
The platform provides access to trusted, brand-safe environments through direct partnerships with leading publishers, including iHeartMedia. Brands can target verified households using first-party data and intent signals, extending their messaging into moments when audiences are actively engaged with content.
"Audio plays a critical role in how consumers engage with content throughout the day," said Amol Waishampayan, co-founder at fullthrottle.ai®. "Through our collaboration with iHeartMedia and other leading publishers, we're giving marketers a more efficient way to activate these campaigns, reach highly engaged audiences, and connect those efforts directly to broader, measurable business outcomes."
Key capabilities of the new audio activation include premium publisher access, streamlined activation in a single workflow, first-party audience targeting at the household level, outcome-based measurement with SafeMatch® attribution, and holistic campaign management alongside CTV, display, and other channels.
The launch represents the first phase of fullthrottle.ai's expanded audio strategy, with additional publisher partnerships and marketplace enhancements expected to be announced in the coming weeks.
About fullthrottle.ai®
fullthrottle.ai® is the AdTech Easy Button for the mid-market, combining AI-powered identity resolution, omnichannel campaign automation, and outcome-based measurement into one seamless platform. With no reliance on cookies, the platform delivers 85%+ audience match rates and SafeMatch® attribution, paired with an intuitive platform interface. fullthrottle.ai® empowers agencies, media companies, brands, and publishers by transforming website visitors into addressable households and activating first-party audiences across channels like CTV, video, audio, display, and direct mail. Trusted by more than 6,000 businesses nationwide, fullthrottle.ai® helps marketers simplify AdTech and turn data into tangible growth.
